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Crecen los rumores sobre la llegada de Ripple a Coinbase gracias a un vídeo

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Crece el rumor de la entrada de Ripple en Coinbase, gracias en este caso, a un vídeo que se ha dejado ver en la red, donde un usuario en la casa de cambio, tiene integrada esta criptomoneda.

Ripple, estas últimas semanas, se ha convertido en protagonista indiscutible del mercado de criptomonedas, multiplicando por más de diez veces su valor de principios de diciembre y ha terminado el año 2017 en segunda posición en el mercado de criptomonedas, adelantando a Ethereum, algo que hace unas semanas era impensable. Sigue fuerte en esa posición XRP y hoy registra una subida cercana al 20%, elevando su precio de mercado medio a los 2.74$, todo motivo por un creciente rumor, sobre su próxima llegada a Coinbase, que se está afianzando.

 

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El reciente rumor indica que XRP podría entrar en Coinbase, una de las principales casas de cambio de Corea del Sur, concretamente las informaciones que tenemos indican que podría entrar a finales de este mismo mes de enero. Este es un fuerte rumor que lleva varios días circulando en la red, pero que se ha acrecentado, relativo a un vídeo que circula en la red, colgado en YouTube, donde se puede ver a un usuario operando en esta casa de cambio y donde aparece Ripple. Lógicamente nadie sabe de dónde ha salido el video y podría ser perfectamente una manipulación o quizá el test de las nuevas funciones.

 

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Mientras esto se confirma o no, en Reddit, uno de los moderadores del foro de XRP ya ha comunicado que todas las informaciones que se publiquen relativas a la entrada de Ripple en Coinbase serán eliminadas, tarde o temprano, mientras que ninguno de los dos actores confirme esta información. Lo único que podemos decir, en este caso, es que cuando el rio suena, agua lleva y si se diera el caso, el valor de XRP se podría disparar, duplicando nuevamente el valor y es que son muchos los analistas que opinan que XRP podría llegar a los 30$ este año.

 

Blockchain

Marshal Lion expands to China

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Marshal Lion Group is a company that dared to transfer its achievements in fiat finance to the blockchain platform. The company has been operating since 2015 in the non-bank lending market. During this time, more than 10 thousand satisfied customers made up the company’s portfolio. But there could have been even more of them, if not the well-known problems: the need for guarantees, intermediaries, the involvement of third parties, lengthy coordination and clarification.

Marshal Lion Group found a solution for these problems – this is blockchain. Everything is transparent, fast, and therefore cheap. With the use of the blockchain platform, the Marshal Lion Group provides loan requirements for enterprises, individuals, private and public sector. Blockchain opens up new opportunities for customers, without new risks to the company. Decision time is reduced many times. Time-consuming processes are automated by smart contracts. Blockchain is used in three main areas of work according to the B2B model:

Private sector, with loans for a period of a month to 6 months;

Public sector, loans for 3 to 6 months;

Hybrid loans – loans for 1 to 6 months.

An innovative solution on the blockchain expands the area of the Marshal Lion Group. Therefore, its own MLGC token has been launched. The token allows investors to participate in the company’s business and receive up to 50% of the profits from the sale of its products. 1.25% of tokens are directed to the airdrop – 120 tokens per participant (about $30)

Source: Coinstelegram

Furor in the Middle Kingdom   

The business visit of Marshal Lion Group management to China is justified in many respects. China is the second economy; Chinese business is known for large investments around the world. The blockchain community is also largely formed by the citizens of the Middle Kingdom. The presentation of the Marshal Lion Group project for the largest players in China’s cryptocurrency market hit like a bombshell.

Source: Coinstelegram

Source: Coinstelegram

Obviously, the Chinese did not expect this from a European country. Meetings at the largest ICA and ICF funds ultimately resulted in ICA co-founder Jason Hung became an adviser to the Marshal Lion Group (MLGC) project.

Here is his opinion,

Source: Coinstelegram

In the Middle Kingdom, the Marshal Lion Group also held fruitful meetings with the management of large exchanges, such as OKEx, BitForex, IDAX. In fact, this means that the MLGC token listing issue is no longer a problem.

Source:ambcrypto

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Blockchain

Blockchain PR — The Untold Story

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The lives of marketers were beautiful until blockchain PR came.

From running a marketing campaign without intense time pressure and insane competition, to releasing a few PR articles on a daily basis, focusing on dozens of different social media platforms and communities. All of this while looking for ways to overcome the lack of confidence people have in blockchain projects.

In this article, I will tell you the untold story of how traditional PR shifted to online marketing and how the blockchain industry required its own unique strategy.

Over the last three years, I have worked with dozens of blockchain companies helping them to raise millions of dollars and successfully complete their ICO/IEO/STO.

Traditional PR:

Traditional PR was used before the internet era. A few examples of traditional PR would be: word of mouth, telemarketers, radio, television ads, posters, banners, etc…

Nowadays, traditional marketing refers to any type of promotion that has a proven success rate.

Even with traditional PR seeing a decline in the last few years, it’s still a great way for companies to reach their local audience, whilst allowing larger businesses to expand their brand.

Digital PR:

The internet opened new ways for PR agencies to promote their clients on a scale they couldn’t imagine before.

Companies could display ads at the houses of the clients, inside their computers.

Sites like Google and Facebook built great platforms for marketers to promote their clients and run measurable ad campaigns.

For the first time in history, a business could know that there’s a high chance of receiving a $1.2 return, on a $1 investment.

In the traditional PR world, nothing is guaranteed.

You could pay $100k for a commercial on TV that will get you no sales, and another commercial could generate $300k in returns.

The uncertainty and the high costs of traditional PR made many businesses avoid the risks and high costs that are involved. That’s why digital PR became so popular. Many businesses who would never imagine of investing in traditional PR, suddenly started running ads campaigns on Google and Facebook.

Blockchain PR:

With the rise of cryptocurrencies, many new projects joined the blockchain ecosystem. The way ICOs fundraising was designed was that each project had a limited amount of time to raise funds.

In addition, the largest social media platforms out there announced they wouldn’t allow ads related to cryptocurrencies on their platform.

The high competition, time pressures and the ban by social media helped to shape a new PR approach: Blockchain PR.

When I first got into blockchain I immediately noticed how digital PR is not 100% suitable for this industry.

It felt like a combination of traditional and digital PR.

Companies try to target many different social media platforms, but because of insane time pressure, they couldn’t measure the impact of their campaigns.

Blockchain companies have spent enormous amounts on marketing with the sole purpose of creating a lot of buzz in the crypto community and with the hope that it will drive investors into their ICO/IEO/STO.

The Result:

Companies were producing poor content that gave no value to the readers. The majority of the companies didn’t reach their fundraising target. After many ICOs fooled their investors and disappeared with the money the ICO bubble burst.

Those actions destroyed the confidence of investors in blockchain projects.

That’s when I saw an opportunity.

I began working on developing unique ways to run effective blockchain PR campaigns and came up with a few conclusions:

Down To Earth: 

In Blockchain PR, projects need to stop talking about how great they are and how they will change the world.

Instead, they should be honest with their community and investors, share with them the progress and even difficulties of the project.

Distribution: 

One of the advantages of the blockchain world is the number of active communities with crypto enthusiasts.

On Steemit, Reddit, and BitcoinTalk companies can find thousands of potential investors and people who might care about their company.

The goal is to know how to push content Blockchain PR articles in those communities in a way which wouldn’t be considered spam, whilst giving value to the community members.

SEO: 

Many blockchain companies fail because of a lack of understanding when it comes to SEO.

When a company spends high amounts on PR they should think about three things:

  • Does this content have a chance to be ranked? If so, in which search term?
  • Does this content help my company to grow its brand?
  • Does the content give value to the readers? If so, are they likely to share it?

Keep In Mind That

Marketing is expensive and your budget is not endless.

When you involve SEO strategy in your blockchain PR, you increase the chance that your content will drive traffic to your site weeks/months after the article was published.

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Blockchain

BitMart Lists BEP2 Token – Agora VOTE

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BitMart, a premier global digital asset trading platform, recently announced the listing of Agora VOTE. VOTE/BTC and VOTE/ETH trading pairs will be available starting from Aug 23.

Agora is a blockchain-based voting ecosystem that ensures security, end-to-end verifiability, and support for new devices. By creating an immutable and publicly viewable digital record of elections, Agora’s technology allows governments and organizations to eradicate fraud and corruption, reduce cost and engage voters in a modern, convenient and fairway.

VOTE is the native token of the Agora ecosystem. It incentivizes citizens and selected organizations to contribute to a secure and transparent election process by acting as authenticators of elections worldwide. The community consists of two types of operators- Consensus Nodes and Citizen Auditor Nodes, ensuring a fair and transparent voting mechanism.

Leonardo Gammar, CEO of Agora, said,

“Bitmart is a fast-growing exchange led by innovators and backed by a solid tech team. The partnership of exclusively listing our token as the first BEP2 token on their exchange will undoubtedly bring more benefits to the users of both parties in terms of community construction and ecology governance”

Sheldon Xia, founder, and CEO of BitMart, stated,

“We are delighted to list Agora VOTE on our exchange. As a centralized exchange, the partnership with a decentralized platform will surely provide better liquidity as well as user experience.”

About Agora

Agora is a decentralized digital voting ecosystem based on blockchain technology that ensures security, end-to-end verifiability, and support for new devices. Agora built a consensus mechanism designed for the purpose of voting with 0 financial incentive, a permission infrastructure, a permission-less infrastructure, a voting Dapp, a supply chain ballot tracking Dapp, an expenses tracking Dapp, a Dapp for officials to help our clients (governments, institutions, communities) to organize their election and movement of staff.

To learn more about Agora, visit their Website, Medium, Twitter or join their Telegram.

About BitMart

BitMart is a premier global digital asset trading platform, ranking among the top 5 crypto exchanges on CoinMarketCap. Officially launched on March 15, 2018, BitMart currently has over 850,000 registered users, with a daily trading volume of about 500 million US dollars.

To learn more about BitMart, visit their Website, Twitter or join their Telegram.

Source:ambcrypto

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