LydianCoin (LDN) is a utility-token that permits the purchasing of digital marketing services for blockchain brands requiring crypto-audience targeting using artificial intelligence. The Company is also building its own blockless DLT (distributed ledger technology), called The Whisper Network with two decentralized applications, MonaChain and MonaBrowse. MonaChain will combat ad fraud, while MonaBrowse will prevent the growth of 700 million devices that use ad-blockers.
- Last week Facebook announced that it has banned all advertising for binary options, cryptocurrencies, and initial coin offerings (ICOs). A Canadian regulator has called on Google to do the same. If Facebook and Google won’t allow blockchain brands to advertise, where will this money go?
- The Whisper Network will become the fastest blockless Distributed Ledger Technology (DLT)and offer an innovative solution to help solve the scalability problems well known to current blockchain ecosystem.
- A combination of artificial intelligence along with a blockless Direct Acyclic Graph (DAG) will revolutionize DLT in the years to come as more people move towards cryptocurrencies and other groundbreaking and pioneering DLT-related technologies.
- More specifically, The Whisper Network will utilize this original DAG technology to provide an advanced platform to help clients target their digital advertisements for a wide variety of businesses and industries. While most distributed ledger technologies are solely devoted to a specific vertical, this network aims to attract a wide variety of different market sectors and will eventually allow third parties to create their own decentralized applications.
- The Two DApps, MonaChain and MonaBrowse, will combat what is costing the digital advertising industry over $60 billion a year in losses. Just solving these two issues by using a scalable DLT technology could help propel a $230 billion industry forward.
- For the technically savvy, the Direct Acyclic Graph (DAG) technology links recently completed transactions in order to verify new and incoming transactions. This essentially removes the dependence on the mining community, thus permitting smoother and quicker transaction times. In the spirit of true democracy, each participating device participates similarly in the verification of different transactions, which thus substantially lowers transaction payments and allowing even the smallest of payments to be efficiently accomplished. And, we have over 500 businesses already signed on for our waiting list!
While the DAG technology is just beginning, LydianCoinand The Whisper Network are continually expanding their roadmap to fast-track the development of the quickest and one of the truly functional acyclic DLTs in the world, enabling the real-use case for DApps.
The current ICO for LydianCoin is exceeding all expectations making this the largest ICO token sale in the category of blockchain marketing. In the past few weeks, the Company has attracted name-brand accredited investors and advisors to its board. There is still time to participate and join in with the over 20,000 participants and over 100,000 users that have registered in the system since the beginning of the token sale.
The LydianCoin ICO will be ending in approximately 24 hours on February 14, 2018. The publicized crowd sale price is $0.50 with a minimum purchase of $35 dollars. However, last minute participants in this ICO can participate in an exclusive offer if purchasing with Bitcoin or Ethereum. Participants depositing 1 BTC or 10 ETH will get a 50% discount (be sure to use the promo code WNP50 at checkout).
During the last 24 hours, you can also benefit from an additional 25% discount for every new deposit (promo code WNP25 at checkout).
To participate in this game changing ICO that has the opportunity to revolutionize the way distributed ledger technology and blockchain works, follow a simple four-step purchase process:
- Log in to your account at https://tokensale.lydian.io/
- Go to Step 1 and select the number of Lydian tokens that you wish to purchase.
- Follow through to Step 2 where you can deposit your funds using BTC, BCH, ETH, LTC, DASH, DOGE, ETC, LSK, NEO, QTUM, USDT, WAVES, XEM, XMR, ZEC, XRP, PIVX, SBD, STEEM, XVG, BCN or USD Wire. Please note that deposit of funds is not a purchase of Lydian tokens.
- Complete your purchase in Step 3 where you can select the number of Lydian tokens that you want to purchase with the deposited funds. Use a promo code if you have one now. Click ‘Buy Now’.
Ford Test Driving Blockchain for Energy-Efficient Vehicles
Ford is giving a little more road to a blockchain pilot program aimed at improving fuel efficiency.
On Tuesday, the auto-giant said it will use blockchain to monitor and automatically implement fuel efficient driving modes for a fleet of vehicles in Cologne, Germany. This is part of a wider pilot program also happening in London and Valencia, Spain.
In collaboration with the City of Cologne, Ford outfitted 10 plug-in hybrid electric vehicles with cellular modems that enable geofencing. As the vehicles enter low-emission zones, they will automatically switch to electric-drive.
The metadata, such as when the vehicle enters or exits a zone as well as the miles driven, will be recorded to a blockchain.
The pilot addresses the issues municipal authorities face in administering and implementing low-emissions zones by transmitting data to officials in real-time.
“Security, trust and transparency of emissions data are of paramount importance to all stakeholders in this project, and are key for our vision of cleaner air in the city,” said Gunnar Herrmann, chairman of the management board, Ford-Werke GmbH.
The pilot is part of SmartCity Cologne, a collaborative program to promote climate protection and energy transition.
On Monday, CoinDesk reported that 5 major automakers including BMW, Honda and Ford are working with the Mobility Open Blockchain Initiative (MOBI) to implement automatic payments for tolls, parking meters and similar vehicular payments.
Italian Banking Association Uses Blockchain to Test Data Reconciliation Successfully
The banks from the Italian Banking Association (ABI) have processed a reconciliation of data from an entire activity of the year using the blockchain technology. According to the group’s press release, the tests were successful and proved that the technology could be very useful to local banks.
During this first test, the group processed around 200 million data entries using the blockchain system, which is called Spunta Project. The success is proof that the platform can be used to verify the data quickly.
At the moment, the project has eighteen Italian banks participating and 35 nodes that process the transactions and operations. This means that 78% of the banks present in the country are a part of this project.
According to the reports, the system will be officially implemented on March 1, 2020. Most of the necessary tests were already made, so the technology is ready to be more widely used by the banks which are a part of the national association.
The Spunta Project is officially led by ABI Lab, a research team created by the ABI. It also has the participation of NTT Data, Sia network and the R3 network with its Corda technology.
This is far from the only case in which banks are using the blockchain to achieve better results when processing data. In fact, blockchain technology is impacting the banking sector more than almost any other sector and specialists believe that it will be responsible for huge changes in the upcoming years.
Swedish central bank now looking into plausibility of issuing ‘e-krona’ CBDC
According to the Head of the Swedish central bank, Facebook‘s Libra project has given incentive to central banks across the world to review and investigate the development of new financial technologies. Stefan Ingves, Governor of Sveriges Riksbank, told CNBC,
“It has been an incredibly important catalytic event to sort of shake the tree when Libra showed up out of the blue, and that forced us to think hard about what we do. Part of my job is to produce a good/service called the Swedish krona which is convenient to use for Swedish citizens, and if I’m good at that in a technical sense then I don’t have a problem. But if I were to start issuing 20-kilo copper coins the way we did in 1668, then we soon would be out of business.”
As the use of cash continues to fall in Sweden, the Swedish central bank has been looking into the possibility of issuing its own digital currency. Several local business in the country no longer accept physical currency, with some even putting up signs to warn customers before they enter the store. As of now, Sveriges Riksbank is looking to investigate the plausibility of an ‘e-krona’ digital currency, which it says could be introduced if it decides to do so. However, it isn’t the only central bank looking into this.
China has already announced that it is close to launching its own digital currency while just last week, the Swiss National Bank declared that it was looking into the use of digital currencies in trading.
With Libra having lost backing from more than a few companies recently, Ingves warned that Facebook would be faced with challenges as it moves forward with the project. He said,
“In this day and age we have to twist things in our heads and do things based on the assumption that nothing is on paper, and then when we talk about money everything is going to be digital in one form or the other. But the old issues — private sector money or public sector money — they are basically identical, and if history gives us any guidance at all then almost all private sector initiatives have collapsed sooner or later.”
Just yesterday, The Libra Association announced the appointment of members to the Board of Directors, with the Board including David Marcus, former PayPal executive and Head of Facebook’s blockchain strategy. Currently, the group has 21 members, 7 fewer than its original 28 after Mastercard, PayPal, Visa and four more members backed out.