Since music and film became digitized, both the RPAA and Hollywood have fallen victim to a multitude of platforms that have come into existence, making content freely available and accessible to people across the world, driving down profits and revenue streams.
But, with blockchain technology, there may finally be a means by which to harmonize the digital age with the entertainment space, ensuring that content creators are protected and that brands and companies receive a fair distribution of revenues from production and content distribution.
In the hopes of balancing the equation, Hollywood producer Andrea Iervolino is launching a new blockchain-based platform, TaTaTu, that intertwines social media activity with entertainment viewing. TaTaTu is a global and social entertainment platform through which users receive rewards for watching movies, sports, gaming, and other forms of content, as well as from their friends’ viewing.
Recognized for films like End of Watch, Apocalypto, The Merchant of Venice, and Machete, Iervolino hopes to bring Hollywood to the blockchain by integrating a 360-degree entertainment platform that ensures secure digital rights records, as well as the fair distribution of advertising revenue between users and content providers.
As the co-founder of AMBI Media Group, a multinational c
HARMONIZING THE SCALE
Thanks to blockchain technology, users will finally be rewarded for their social entertainment activity in an open and decentralized way – earning tokens to watch movies and other content for free, and receiving additional tokens from the movies and the content consumed by their friends.
Users can engage with their friends and be rewarded for their social media relationships by receiving digital tokens for views generated by both themselves and their friends. Token holders will also take active part in shaping the future of the platform, with the ability to vote on which content the platform should provide in a fully transparent and decentralized way.
The industry is no stranger to piracy and illegal downloading. Well, finally, content creators no longer have to worry about not being compensated fairly – or at all – for their work, because platforms like TaTaTu will monetize every piece of content based on effective user consumption and real-time views, providing for transparency and real-time financial reporting.
“Social networks and entertainment platforms are making huge profits by gathering data from their users and selling it to other corporations without rewarding their users,” says Iervolino. “There is a need for a platform that provides higher levels of transparency to their users, brands, and rights holders about the revenues generated and monetization of users. Audiences need free, legal and quality content with a simple user experience.”
Most content-based platform business models are centered around the idea that users need to pay for their content, which encourages users to find alternative, more cost-effective routes, ending up in the illegal marketplace (e.g., torrents and the dark web). “Well, no more, because TaTaTu is listening to the marketplace and adapting—giving free access to content and taking it one step further by rewarding users with an automatic monetization system,” says the Hollywood producer.
Advertisers can target specific audiences by placing their ads on a reliable platform with premium content. Brands get access to very detailed information about their audience. All user profiles are verified, and all the views and engagement metrics are accurate.
Encryption and Transparency
Thanks to its blockchain, TaTaTu can record each transaction in an open and incorruptible distributed ledger, ensuring that users and content providers get rewarded. A digital rights management platform will ensure that all talent, distributors, and studios have an accurate record of their work recorded and secured on the blockchain, reducing the percentage of piracy throughout the industry.
This Virginia Lawmaker Argues Blockchain Can Boost Local Elections, Economy
A Virginia lawmaker is pushing her commonwealth’s government to study how blockchain could shape the future of local elections and commerce.
On Jan. 8, Delegate Hala Ayala (D-51) offered two bills to the House of Delegates: the first calling for Virginia’s Department of Elections to investigate blockchain as a means to secure elections, and the second requesting the Virginia Economic Development Partnership (VEDP) research blockchain’s current and coming role in the Old Dominion’s economy.
Together, they comprise Ayala’s political drive to embrace – or at least consider – integrating distributed ledger technology in Virginia life.
They’re also a product of Ayala’s subject matter expertise. She was an information security specialist with the U.S. Coast Guard for nearly 20 years before transitioning to a cybersecurity role at the Transportation Security Administration in 2017, where she continues to work.
“Right now blockchain is a thriving technology,” said Ayala, who was appointed chair of the newly formed Technology and Innovation Subcommittee last week.
The bills outline Ayala’s proposed roadmap to studying blockchain technologies. This is most clear in her election bill. It’s a response to the ongoing threat of election interference by “bad actors,” she said.
But it’s also a detailed prescription to get ahead of future attacks. With text imploring the Virginia Department of Elections to study current blockchain voting mechanisms, perform a
“We have to take blockchain very seriously and understand it has the mechanics and mechanisms that could potentially provide us with more secure election protection,” Ayala said.
The economy bill, too, would nudge blockchain toward more widespread implementation in Virginia, with two years of mandated studies on the tech’s prevalence and role in intrastate commerce.
If passed, VEDP would produce multiple reports outlining what the government should do to foster sector growth. Ayala said it would also tamp down on corporate overreach, keeping companies honest.
While Ayala hopes the reports will shed light on how the commonwealth can take advantage of this relatively new technology, she has not yet committed to implementing blockchain tools.
“We need to do our homework first to see how we can apply these technologies to their businesses as well as our elections,” she said.
Ultimately, her economics bill seeks to create “a statewide, comprehensive, and coordinated strategy relating to blockchain technology,” the text reads.
“Technology is always ever evolving, and we want to make sure that we are on the forefront and leading the way here in the commonwealth,” Ayala said.
This Startup Thinks Blockchain Is The Only Thing That Can Save Social Media
For any business on the Internet, using Amazon, Microsoft or another cloud computing giant is a fact of life. DFINITY founder Dominic Williams wants to change that. His blockchain nonprofit created an internet protocol called “The Internet Computer” that aims to decentralize the internet by putting cloud services (and all of their data) on independent systems.
Now, DFINITY is showing off its new blockchain technology at the World Economic Forum in Davos, Switzerland with a demonstration of an “open” social network called LinkedUp, a decentralized alternative to LinkedIn, that is not owned or operated by a corporate entity.
LinkedUp was built only as a demonstration for now, but the code is open source, meaning that any third-party developer that wishes can begin tinkering with the code and ultimately bring the idea to market if they so choose. Because the software is built on DFINITY’s Internet Computer platform, a public record of any changes will be available for anyone to review.
“We have no idea how Facebook creates its News Feed, and we have no idea how Facebook processes our data, and we have no way of knowing if it ships that data to Cambridge Analytica, and that is one key difference with an open Internet,” Williams said in a phone interview. “[On LinkedUp] you can see the updates to the software going through the governance system, so you know exactly what changes have been made and how the system works.”
In essence, social networks would no longer be a black box. All users would have a much deeper understanding of how the proprietary algorithms work and why they see certain pieces of content. They would have direct access to the code that governs these networks. And thus, Williams argues, people would be more empowered to fight against monopolistic trends in the existing internet infrastructure.
Investors are paying close attention to William’s idea. The Zug, Switzerland-based firm has raised $190 million from Andreessen Horowitz and crypto investors Polychain Capital and Multicoin Capital.
Williams hopes that his LinkedUp application will inspire others to create open versions of other popular software like WhatsApp, Facebook, eBay, and more. He wants to challenge the largest tech companies that control software, and thus the fate of any companies that choose to build on top of their platforms.
DFINITY released a software development kit two months ago to enable developers to build new web applications on its platform. The company plans to launch the Internet Computer later this year.
Roger Ver, Da Hongfei, Alex Mashinsky to speak at Istanbul Blockchain Week
Istanbul Blockchain Week has just announced the speaker line up for its Istanblock 2020 event. The conference, which will take place in April, will feature several prominent figures in the crypto industry, including Roger Ver, Da Hongfei, and Alex Mashinsky.
Turkey’s premier blockchain event announces high-profile speaker line up
While few would put Turkey on the list of places with a burgeoning blockchain scene, the country has been ramping up its efforts to get recognized as a leader in the new technology.
The country’s premier blockchain event, Istanbul Blockchain Week, will be taking place from 6-10 April and will see dozens of events taking place across Turkey’s largest city. One of the most highly-anticipated events will be the Istanblock 2020.
The organizers of the event have now announced the speaker lineup for the crypto-focused event, saying attendees can look forward to some big hitters from the world of blockchain and crypto taking to the stage.
Roger Ver, a Bitcoin Cash evangelist and executive chairman of Bitcoin.com will be spearheading the event, the organizers said, adding that he will be joined by other “thought leaders and luminaries” from the industry.
Da Hongfei, the founder
Raising awareness of Turkish blockchain projects
Cryptocurrency exchanges will also be one of the topics discussed at the event, as Ben Zhou, the CEO and founder of Bybit has been announced as one of the speakers.
However, the event will also feature some big names that don’t come from crypto. According to the announcement, DP Suresh, the vice president of engineering at Yahoo, will be among the event’s speakers.
Erhan Korhaliller, Founder and CEO of crypto PR agency EAK Digital which organized the event, said that the goal of Istanbul Blockchain Week was to promote Turkish blockchain projects globally. He said in the announcement:
“Already, so many people in Turkey are familiar with crypto. What this event will do is catapult that enthusiasm and energy onto the world stage. It’s going to be exciting.”
The Istanbul Blockchain Week will take place from April 6-10, while its crowning event, Istanblock 2020, will be held on April 9-10.