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Cardano Team Up With New Balance Footwear To Enter Mainstream Market

Blockchain isn’t fully adopted yet, that’s a thing that we all know but even so, it’s gaining traction all over the world. Other industries are seemingly seeing the potential that blockchain has and the advantages that can be obtained from applying blockchain-solutions.

Cardano is now going into a partnership with the footwear firm, New Balance in order to help its customers not being fooled by copycats.

Coming from the partnership is a new pilot program which has been dubbed New Balance Realchain and is essentially designed to help make sure that the original New Balance products are being bought, not knock-offs. As per ZyCrypto:

“A dedicated app will also be available to customers, who can use this app to scan the Quick Response (QR) code on the card, before scanning the security chip, a process that will end in the authentication of the New Balance shoes, via the Cardano blockchain.”

According to the head of global content and digital marketing at New Balance, Ian Fitzpatrick, the new product would put customers minds at rest in regards to the general quality of the shoes.

“We are using blockchain technology to innovate at multiple points of the customer lifecycle. We’re also helping customers feel confident that the footwear they are purchasing fulfills the quality promise that is central to the New Balance brand.”

The official announcement on the Cardano site describes the partnership as the “first commercial deployment of its blockchain.” Furthermore, this partnership between the two companies was initially announced last month by Charles Hoskinson, CEO of the project.

Hoskinson says that the partnership started from the fact that the number of New Balance counterfeit products seemed to be on the rise. 

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