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Ripple Hire Reveals Push to Expand XRP Adoption Across Europe, the Middle East and Africa

A new open position at Ripple is shedding light on the company’s interest in boosting XRP adoption across Europe, the Middle East and Africa (EMEA).

The San Francisco startup is looking for a senior manager of business development to “spearhead growth and develop key partner relationships across EMEA,” with a specific focus on building interest in blockchain technology and digital assets.

In the job advertisement, Ripple says On-Demand Liquidity (ODL), its XRP-powered, cross-border payments product, is a core component of the company’s vision of an internet of value.

The London-based senior manager will be tasked with executing commercial deals with strategic partners and working with other Ripple teams to drive volume and develop use cases for ODL.

The job ad is not the first indication Ripple is targeting XRP adoption in the region.

Over the summer, the startup’s vice president of customer success, Marcus Treacher, said they were hoping to expand ODL corridors to EMEA and Asia-Pacific (APAC) this year.

The company, known for its high turnover, is currently advertising for 26 open positions in total. Ripple is also seeking a managing director for RippleNet Europe.

The managing director will be tasked with “supporting government relations activity in the region,” according to the ad.

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