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TQ Tezos and DMA United Launch Curated Digital Art Platform and NFT Marketplace

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(New York, New York, April 27, 2021) – TQ Tezos and DMA United are pleased to announce TRUESY, a brand new curated digital art platform and NFT marketplace. TRUESY is a platform at the pulse of culture, built to host work from fine artists, iconic figures, unique brands, designers, elite athletes, musicians, and entertainers at the intersection of art and culture who want to create their own unique Non-Fungible Token (NFT) experience. 

Enter TRUESY – an authentic space to showcase iconic and boundary-pushing works in a meticulously curated, elegantly designed and personalized digital gallery. 

TRUESY marks the maturation of the NFT space and gives a glimpse of what’s next. Artists and brands will be able to share unique and VIP experiences with consumers, build ‘proof of fandom’ activations, and grant exclusive access to new merchandise. TRUESY will redefine curation and access to various luxury brands by featuring culturally significant personalities and brands at the intersection of fashion, art, music, sports, technology, and human rights. Furthermore, TRUESY is humbled to support the legacy of iconic figures like Nelson Mandela by working with the House of Mandela – the estate of Nelson Mandela currently operated by his daughter (Maki Mandela) and grandchildren (Tukwini and Kweku Mandela).

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“As a traditional painter, in the past I’ve had an incredible resistance to the digital paint world but realized over the years painting digitally is the same thing! As one of my great professors once said, ‘There are no rules, just tools’ NFTs are another canvas of exploration to articulate my vision to the motherfucking world,” said painter BUA. 

“Consumers want to experience creations that push boundaries. I’ve spent my entire life trying to push those boundaries. NFTs give creators the opportunity, and digital platforms like this give us the space to engage with people in new ways. I think NFTs will be around forever,” explained Imran Potato.

“As an artist and jeweler, people trust me with creating pieces that enable them to express themselves on their personal canvas,” said designer Greg Yuna. “I am very excited about this platform as NFTs are a new space and medium where my work can exist and be enjoyed in an entirely new way.”

TRUESY will launch one artist collection, exclusively, per week, including: 

  • Greg Yuna: a jeweler to artists and celebrities including Hailey Bieber, Michael B. Jordan, and Floyd Mayweather. Greg is pushing the boundaries of what is art by taking beautiful creations from around the neck to on the wall — and now to NFTs, alongside his creative partner Rachel Goatley.
  • BUA: one of the most important painters of our era. He is revered as the first artist to paint the narrative of hip-hop culture in a traditional format, the ‘DJ’ being one of the best selling prints of all time –13 million worldwide. He has served on the United States Stamp Committee, won the NAACP image award in 2012, and was a visionary for EA sports NBA and NFL Street’s monumental franchise.
  • Imran Potato: a pioneer in modern streetwear and youth fashion culture. He makes original and bootleg gear for stars like Billie Eilish and Bad Bunny. His warped approach on clothing and product is now coming in the form of NFTs which will launch alongside some of his highly coveted wearables.
  • Victor Cruz: a Super Bowl Champion, fashion tastemaker, and a present-day TV host. Victor is respected and recognized in an array of forward trending communities, all of which he can’t wait to bridge into the NFT world with authentic and one of a kind curated pieces.
  • Room Service International: Room Service International (RSI) is a community-action organization whose mission is to live a life of service. Through music, events, partnerships – and now through curated digital goods – RSI carries out philanthropic initiatives and activations that support underserved communities around the world.
  • Jahlil Nzinga: an amazing creative moving seamlessly from one career to another bringing fearless vision and unparalleled creativity to the edge of any arena he chooses to enter.
  • American Dream Magazine: the first NFT-native publication, American Dream Magazine redefines what it means to be American through direct and interactive stories nationwide, small town to big city, with charming absurdism and candid humor.
  • Casey Spooner: an artist whose work moves fluidly between music, film, photography, performance, and design. For 30 years Spooner’s work has intuitively anticipated cultural shifts and had a hand in defining the intersection of art, spectacle, and entertainment.

TRUESY has several unique attributes

  • Curation: The artists, brands, and personalities that appear on TRUESY will be carefully selected in order to maintain the highest creative standards, as well as to resonate with art lovers, fans, and cultivated consumers who are seeking special items to add to their collections.
  • Personalization: In support of every artist’s unique voice, TRUESY gives each artist a dedicated and personalized gallery page, respecting their creative vision, messaging, and branding.
  • Intuitive: TRUESY introduces a revolutionary user experience for NFT marketplaces. An intuitive and simplified login and account set-up, mobile compatibility, and the acceptance of credit cards will allow TRUESY to cater to various audiences, including those not yet in the crypto world — with no crypto experience or cryptocurrency required to participate in the TRUESY experience.
  • Eco-Friendliness: Built on Tezos, an energy-efficient proof of stake blockchain, NFTs on TRUESY require roughly 6 orders of magnitude (about 2,000,000x) less energy than other platforms.
  • Dynamic, Unlockable, Redeemable: TRUESY enables exciting new forms of digital art, evolving with the issuer’s conditions and designs and ranging from unlockable hidden content to dynamic NFTs in 3D and AR. Redeemable TRUESY NFTs provide exclusive access to merch drops, special events, services, and experiences.
  • Future-Proof: TRUESY is built on Tezos, one of the original and most mature proof of stake blockchains. As an open-source platform, Tezos is upgradeable through it’s proven and robust on-chain governance mechanism that enables it to continuously and seamlessly add new features. Having undergone five seamless upgrades, Tezos’ upgradability has allowed it to both remain state of the art and unparalleled in the space in terms of technological evolution.

DMA United & TQ Tezos Partnership 

The result of a collaboration between TQ Tezos and DMA United, TRUESY is the culmination of both partners’ passion for immersive creative experiences and individual expertise with leading brands, iconic personalities, and blockchain technology. DMA United’s Poly-Cultural Platform positions us at the center of fashion, art, music, sports, and entertainment. DMA United’s clients include Tom Ford, Karl Lagerfeld, NBA, Warner Brothers Entertainment, Sony Music, and Nelson Mandela. TQ Tezos supports and incubates projects building on the Tezos protocol, such as the curated NFT marketplace TRUESY and game design and production studio InterPop. Together, DMA United and TQ Tezos bring best-in-class practices and understanding of NFTs, while leveraging cultural curation and resonance of exceptional talent and brands.

“TRUESY’s long-term community-oriented vision starts with superior style & design, and establishes a deeper cross-cultural discussion between artists and their fans worldwide,” affirms Marc Beckman, TRUESY Co-Founder. (DMA United, Founder & CEO)

“TRUESY reimagines what NFT platforms can and should be: authentic, curated, sustainable spaces that enable special interactions between creators, fans, and collectors. We are excited to help bring that vision to life,” said Alison Mangiero, TRUESY Co-Founder. (TQ Tezos, Founder & President)

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About DMA United:

DMA United is an Award Winning Advertising & Representation Agency. DMA United’s Poly-Cultural Platform sits at the center of superior style & design and extends into fashion, art, music, sports, and entertainment.  A sampling of DMA United’s clients include Karl Lagerfeld, Pepsi, Warner Brothers Entertainment, and Sony Music. A few notable verticals built by the agency include NBA x The Kooples, MLB Assembly, Zappos Luxury, Taylor Swift & Sony, Numero Russia, and Russell Westbrook x Barneys New York.  The agency’s founders, Marc Beckman and Sam Sohaili have a deep fascination with the triangular intersection of original content, commerce, and community.

About TQ Tezos: 

TQ Tezos is a technology company specialized in the Tezos blockchain. It incubates new ventures and builds products, open source software, and other public goods for the Tezos ecosystem.

About Tezos:

Tezos is smart money, redefining what it means to hold and exchange value in a digitally connected world. A self-upgradable blockchain with a proven track record, Tezos seamlessly adopts tomorrow’s innovations without network disruptions today.

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The Wolf of Wall Street Joined the NFT Craze, Vowed Never to Leave it

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Jordan Belfort. also known as the Wolf of Wall Street, has joined the NFT craze and doesn’t plan to leave it anytime soon.

The cryptocurrency space has seen numerous prominent individuals who went from criticizing it to joining it years later. Jordan Belfort, who used to bash bitcoin but later predicted it will tap $100,000, is now a keen supporter of the non-fungible token industry.

  • NFTs have garnered the attention of numerous celebrities outside of the cryptocurrency space in the past year.
  • Individuals like Tom Brady, Steph Curry, Eminem, and Paris Hilton, to giant organizations like Marvel Studios, DC, New York Knicks, and more, have all hopped on the bandwagon in some form.
  • The latest to dip his toes is the so-called Wolf of Wall Street, Jordan Belfort. He expressed his astonishment at the space in a recent tweet and vowed never to leave it.

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  • This is somewhat intriguing coming from Belfort due to his past. He used every opportunity to lash out at the primary cryptocurrency and the rest of the industry years ago.
  • Back in 2018, when most tokens were in a bear market, and bitcoin had lost more than half of its USD value in months, he tapped to his past and said the BTC landscape reminds him of the days where he and his company used to scam people.
  • Moreover, he urged investors who wanted to get in because “they believed in it” to run away.
  • Earlier this year, though, Belfort changed his tune. He went from predicting that bitcoin will go away to envisioning a price tag of $100,000.
  • He reasoned that the COVID-19 pandemic and the subsequent actions undertaken by world governments completely changed his mind on the asset.
  • Following his latest Tweet, after which he also changed his profile pic to include an NFT, it seems that he is now a believer in non-fungible assets as well.

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Buyers shell out $7M for unseen NFT collection

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Nonfungible token (NFT) investors have poured $7 million into a dutch auction that sold 50 tokens conferring ownership over digital artworks that will not be minted until December.

Tyler Hobbs, the artist behind the popular NFT series Fidenza, will launch 100 one-a-kind digital artworks in his latest collection Incomplete Control at the New York City-based Bright Moments gallery from Dec. 9 to Dec. 13.

On Oct. 22, Hobbs’ fans contributed 1,800 ETH (worth more than $7 million) in exchange for 50 of 100 “Golden Tokens” that grant its holder ownership rights to one of the artworks slated to be minted during the event. Each of the tokens features a number between one and 50 that corresponds to a specific artwork from the collection.

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The Golden Tokens were sold via a dutch auction hosted by Mirror Protocol that lasted just 90 minutes. The tokens were initially priced at 500 ETH each, with the price scheduled to decline by non-linear intervals every 5 minutes until reaching a floor of 5 ETH. All 50 tokens were sold at prices of between 30 Ether (roughly $120,000) and 80 Ether ($320,000) each.

Nonfungible token (NFT) investors have piled $7 million into a dutch auction that sold 50 tokens allowing buyers to mint digital artworks they have not seen.

The remaining Golden Tokens will be randomly distributed to 50 of the wallets that currently hold artworks from Hobbs’ previous series Fidenza or the CryptoCitizens NFT project on Nov. 5. Individuals who receive the tokens will be entitled to purchase an Incomplete Control NFT at for 15 ETH a 50% discount compared to the auction’s final clearing price.

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Hobbs describes his Incomplete Control series as exploring themes of imperfection, and how the digital sphere is able to transcend many of the imperfections present in the physical world. Hobbs’ website states:

“The forces of chaos and entropy give the natural world a certain warmth, and there are patterns and lessons there that we can use. I like to introduce these elements into the digital world, and Incomplete Control continues that work.”

Hobbs’ previous NFT series Fidenza comprises a curated drop of 999 NFTs that comprise unique generative artworks created using the purchaser’s transaction hash as a data input. The collection was sold for more than 37,000 ETH (roughly $400,000) and is being showcased on the generative NFT platform, Art Blocks.

During September, Solana-based NFT project SolBlocks came under fire from Hobbs for using Fidenza’s open-sourced code to generate images for commercial purposes without Hobbs authorization. Hobbs has since rejected SolBlocks’ offer to share profits from their sales with him. 

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NFTs ‘on Bitcoin’: Yes, That’s a Thing!

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Non-fungible tokens (NFTs) are all the rage right now. From CryptoPunks to Bored Apes, millions in crypto are exchanging hands for pixel art, tokenized memes, and crypto collectibles. 

For the most part, the action takes place on the Ethereum (ETH) blockchain, which has made some hardcore bitcoiners skeptical of this new crypto market segment. However, there is also a market of NFTs secured by the Bitcoin (BTC) blockchain.

Read on to learn about what’s happening with Bitcoin-secured NFTs. 

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NFTs are moving beyond Ethereum

Until recently, Ethereum has been the go-to blockchain for minting and trading NFTs. That is changing quickly, however, as Ethereum high gas fees have pushed out many would-be market participants, making NFTs on other chains more attractive. 

The Bitcoin blockchain has also a role to play here.  

While NFTs “on Bitcoin” don’t exist purely on the Bitcoin blockchain (in a way that ERC721 tokens exist on Ethereum), they are secured by the Bitcoin blockchain. The additional tech stack that powers the ability to issue and secure NFTs with Bitcoin is provided by the likes of CounterpartyStacks, and the Liquid Network

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Let’s dive in and take a look at some of the most prolific NFT projects secured by Bitcoin.

Rare Pepes & crypto art on Scarce City

Scarce City is a Bitcoin-secured art auction platform that enables artists to sell their artwork for BTC. 

The Scarce City team claims that “Bitcoin’s finest goods should be sold according to the network’s properties of pseudonymous, borderless, permissionless, trust minimized, and verifiable authenticity and supply.” 

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On the auction platform, art is sold via Lightning-powered auctions to “keep auction participants accountable by collateralizing their bids through instant, anonymous, low-fee Lightning Network payments,” the team explains on its website.

In addition to giving artists the ability to sell their physical art in exchange for BTC, the marketplace also sells an NFT series based on the Pepe The Frog internet meme, called the Rare Pepe collection. 

Rare Pepe NFTs are powered by Counterparty – an open-source protocol built on top of the Bitcoin network – that uses the Bitcoin blockchain to record data. 

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By securing NFTs on Bitcoin, these digital collectible cards arguably have a chance of lasting longer than NFTs secured by newer chains that may end up disappearing (or forking) in a few years’ time. For NFT holders, that is something to consider. 

NFT skins for Bitcoin gamers

Bitcoin-secured NFTs are not only limited to artworks and dank memes. They also have applications in the gaming world. For instance, Lightnite, a play-to-earn online game powered by Lightning payments, utilizes Blockstream’s Liquid Network to enable players to purchase and earn in-game items in the form of NFTs. 

The Liquid Network is a Bitcoin sidechain that can facilitate the trading of these and other Bitcoin NFTs. While it was created by Blockstream, it’s currently governed by a federation of parties and operated on an open-source blockchain platform called Elements. 

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In a blog post, Blockstream explains that Lightnite players receive a unique Liquid token in their account every time they purchase or earn a skin. These tokens can then be withdrawn to a personal Blockstream wallet for safekeeping or to trade with other Lightnite players. Should a Lightnite player receive a skin outside of the game, they can deposit the Liquid token in their Lightnite account to receive the skin and deploy it in the game. 

Lightnite skins are not the only NFTs floating around on the Liquid Network. Another notable NFT project on Liquid is Raretoshi. 

Raretoshi is an NFT marketplace that enables artists to sell rare digital art for L-BTC (pegged bitcoin on Liquid), benefiting from lower transaction costs and the ability to get paid in bitcoin. 

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NFTs on Stacks: Web 3.0, built on Bitcoin

Stacks says it is a decentralized, open-source network built on Bitcoin that aims to unleash Bitcoin’s potential as a programmable base layer to build “a better Internet.” That means that developers can mint NFTs and build NFT marketplaces that are secured by the power of the Bitcoin network. 

The Stacks team says that “Bitcoin has all the properties that decentralized apps and smart contracts need: the security, the settlement assurances, the capital, and the network effects.” 

In light of Stacks’ Bitcoin-powered technology stack and the rising popularity of NFTs, it comes as little surprise that the first NFT ventures have already started to emerge on Stacks. 

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StacksArtSTXNFT, and Boom are examples of up-and-coming NFT platforms operating on the Stacks chain. 

Interestingly, Satoshibles – an NFT collection by bitcoiners for bitcoiners that launched on Ethereum – announced that it plans to move to Stacks via an NFT bridge between Ethereum and the Stacks blockchain. 

“Using Satoshi as our mascot, we have always felt that we are the NFT for Bitcoin enthusiasts, however, it’s a pretty hard sell when your project is on Ethereum,” the Satoshibles team admitted. 

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To bring its series of 5,000 algorithmically generated, Satoshi-themed NFTs close to the Bitcoin community, Satoshibles holders will be able to port their NFTs to Bitcoin via Stacks.

As the NFT market continues to grow and more NFTs “powered by Bitcoin” emerge, we could see even more money flowing into non-fungible tokens, especially when collectors can trust that their NFTs are secured by Bitcoin. 

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In a blog post, Blockstream explains that Lightnite players receive a unique Liquid token in their account every time they purchase or earn a skin. These tokens can then be withdrawn to a personal Blockstream wallet for safekeeping or to trade with other Lightnite players. Should a Lightnite player receive a skin outside of the game, they can deposit the Liquid token in their Lightnite account to receive the skin and deploy it in the game. 

Lightnite skins are not the only NFTs floating around on the Liquid Network. Another notable NFT project on Liquid is Raretoshi. 

Raretoshi is an NFT marketplace that enables artists to sell rare digital art for L-BTC (pegged bitcoin on Liquid), benefiting from lower transaction costs and the ability to get paid in bitcoin. 

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NFTs on Stacks: Web 3.0, built on Bitcoin

Stacks says it is a decentralized, open-source network built on Bitcoin that aims to unleash Bitcoin’s potential as a programmable base layer to build “a better Internet.” That means that developers can mint NFTs and build NFT marketplaces that are secured by the power of the Bitcoin network. 

The Stacks team says that “Bitcoin has all the properties that decentralized apps and smart contracts need: the security, the settlement assurances, the capital, and the network effects.” 

In light of Stacks’ Bitcoin-powered technology stack and the rising popularity of NFTs, it comes as little surprise that the first NFT ventures have already started to emerge on Stacks. 

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StacksArtSTXNFT, and Boom are examples of up-and-coming NFT platforms operating on the Stacks chain. 

Interestingly, Satoshibles – an NFT collection by bitcoiners for bitcoiners that launched on Ethereum – announced that it plans to move to Stacks via an NFT bridge between Ethereum and the Stacks blockchain. 

“Using Satoshi as our mascot, we have always felt that we are the NFT for Bitcoin enthusiasts, however, it’s a pretty hard sell when your project is on Ethereum,” the Satoshibles team admitted. 

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To bring its series of 5,000 algorithmically generated, Satoshi-themed NFTs close to the Bitcoin community, Satoshibles holders will be able to port their NFTs to Bitcoin via Stacks.

As the NFT market continues to grow and more NFTs “powered by Bitcoin” emerge, we could see even more money flowing into non-fungible tokens, especially when collectors can trust that their NFTs are secured by Bitcoin. 

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