The Juventus , famous Italian football club, announced a few days ago to be entered in the non-fungible token field (NFT).
After having already landed in the world of cryptocurrencies a few years ago thanks to a collaboration with Socios and Sorare , Juventus has now decided to take a further step forward in the world of blockchain technology by adopting NFTs as a tool for collecting memorabilia related to its century-old history.
It is explained in the press release published on the team’s official website:
“Accepting challenges, defining a vision of the future, setting new standards: this means Live Ahead, the principle that inspires Juventus every day, at all times”.
The first NFT will be released on June 27th in collaboration with Adidas . In fact, the “Home 2021/2022” t-shirt will be on sale in its 3D digital version. To buy it, users will have to participate in an auction that will take place on the 27th on the Nftpro.com website.
Juventus, NFT and the environment
“Juventus has decided to undertake this new challenge with the collaboration of a Californian company of high level and experience, NFT Pro ™ by Geer, which takes into consideration the limited environmental impact in the technological choices on blockchain and uses Palm, a new protocol Sustainable NFT, built on Ethereum. “
These NFTs are therefore not directly on Ethereum but on Palm , a sidechain of the main blockchain in order to have less fees and impact the environment as little as possible.
After the tweets of Elon Musk, in fact, the theme of the blockchain and its environmental impact is becoming increasingly strong and felt by the community and companies.
On the Nftpro website we also discover that the NFT buyer will also receive the physical shirt signed by the entire team, including Ronaldo, McKennie, Chiesa, Arthur, Frabotta and Buffon. In addition, a VIP experience is offered to go to Turin and meet some members of the team.