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Coca-Cola officially gets into NFTs for charity

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One of the most recognizable brand names in the world is planning to release a collection of nonfungible tokens to raise money for Special Olympics International.

The OpenSea marketplace will be holding a three-day auction for Coca-Cola branded nonfungible tokens, or NFTs, starting on July 30. The NFT collections, created in partnership with digital designer Tafi, were “inspired by video-game loot boxes” and contain “hidden surprises” available only to those who purchase the artwork.

The “Friendship Boxes” feature a classic Coca-Cola cooler, a wearable bubble jacket which can be used in the Ethereum-based virtual reality world Decentraland, a friendship card, and a sound visualizer which plays audio of a bottle opening, a beverage being poured over ice, and the fizz sound common to carbonated beverages. Soft drink enthusiasts can place their bids in Ether (ETH) through OpenSea until Aug. 2.

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“Each NFT was created to celebrate elements that are core to the Coca-Cola brand, reinterpreted for a virtual world in new and exciting ways,” said Global Coca-Cola Trademark president Selman Careaga. “We are excited to share our first NFTs with the metaverse.”

The soft drink manufacturer said it would donate the proceeds from the auction to Special Olympics International, a sports organization aimed at ending discrimination against people with intellectual disabilities. The opening bid for the auction was not available at the time of publication.

Though the popular beverage producer has rarely if ever been directly involved in the crypto and blockchain space, some of Coca-Cola’s bottling partners use decentralized ledger technology for supply chain management. Cointelegraph reported in August that New Zealanders and Australians had the choice of purchasing the famous carbonated drink and others using crypto through a partnership between digital asset platform Centrapay and Coca-Cola Amatil.

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NFT

Snoop Dogg Partners With Metaverse Sandbox

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  • Snoop Dogg partnered with the Sandbox.
  • Snoop Dogg creates, shares and monetizes NFTs on Ethereum (ETH).

The crypto world’s presence continues to be felt in and outside the crypto space. This time, the famous rapper Snoop Dogg partnered with the Sandbox. In detail, the Sandbox is a non-fungible token (NFT) project of Metaverse. Through this gaming ecosystem,  Snoop Dogg can easily create, share and monetize NFTs and gaming experiences on Ethereum (ETH).

The Sandbox gaming ecosystem will also allow the rapper to build his own mansion where fans can participate. For instance, Snoop Dogg can create his own palace or mansion of his liking where the player can join Snoop at his parties and concerts.

Snoop Dogg further explained:

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I’m always on the look-out for new ways of connecting with fans and what we’ve created in The Sandbox is the future of virtual hangouts, NFT drops and exclusive concerts.

Snoop added that NFT brings online adventure to the next level. he said,

We’ll have a fresh set of Dogg style NFTs that players can integrate into the game experiences to take this online experience to the next level for sure, he said.

On the other hand, the NFT space continues to make noise that can be heard everywhere. Today, NFT is not limited to arts. It has also entered the world of play-to-earn games such as Cryptozoon and My DeFi Pet, to name a few. Through this, we can say that the crypto world is one step closer to dominating the digital and financial system of the world.

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Ethereum’s NFTs Can Now Be Moved to Solana: Here’s How

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Wormhole bridge for digital collectibles goes live to bridge Solana and Ethereum: details

Wormhole, the development team behind the world’s first-ever bridge between Ethereum (ETH) and Solana (SOL) smart contracts platforms, now boasts NFT functionality.

Ethereum, Solana now have common NFT ecosystem powered by Wormhole

According to the official announcement shared by Wormhole cross-chain bridge vendor, Ethereum and Solana users can now send NFTs between two blockchains.

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Starting from today, Sept. 22, 2021, holders of digital collectibles on Ethereum (including iconic Crypto Punks, Degen Ape Academy and so on) can now seamlessly move them to Solana (SOL).

In its inaugural releases, the product will support only the most popular standards of digital collectibles: ERC-721 and SPL tokens. More standards, including ERC-1155, will be added soon.

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Ethereum-Solana NFT bridge goes live
Image by Wormhole

To send NFTs between the two chains, users should only connect wallets (Metamask, Sollet and so on), customize the chain and target account and choose NFTs to transfer and authorize the transaction.

Cross-network bridges are on fire

This release is part of Wormhole’s second iteration (Version v2). As covered by U.Today previously, Wormhole is going to integrate more chains like BSC and Terra (LUNA) in this version.

As DeFi and NFT adoption gains steam, the usage of cross-network bridges is rocketing. Ethereum-Polygon bridges are the most popular in the Web3 universe.

Also, USD Coin (USDC) stablecoin by Circle has surpassed Ether as the top asset of cross-chain bridges.

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Taker Protocol Secures $3M to Build New Financial Primitives Into the NFTs Market

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  • Taker Protocol announced it has raised $3 million from well-known investors.
  • It secured the fund to build new financial primitives into the NFTs market.

Taker Protocol announced it has raised $3 million from well-known investors. The crypto liquidity protocol for the non-fungible token (NFT) said it secured the fund to build new financial primitives into the NFTs market.

According to Taker Protocol, the round was led by Electric Capital, with DCG, Ascentive Assets, Dragonfly Capital, Spartan Group, The LAO, Sfermion, and Morningstar Ventures.

Taker Co-Founder Angel Xu commented, expressing his excitement about the investment fund.

We are absolutely thrilled to welcome so many well-established investment funds to the team. Their participation heralds an exciting new phase for the protocol as we seek to address persistent problems in the NFT lending market for the benefit of end-users. This investment will enable us to further optimize the liquidation of NFT assets across multiple blockchains, removing the barriers to entry that prevent new players from entering the market.

Furthermore, Xu adds that they are using an innovative approach to solve the biggest problem in the NFT space. “With Taker, we are one step closer to the world where anyone anywhere can use their NFT assets to take out a loan.” (Maria Shen, Partner at Electric Capital),” she says.

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Taker Protocol is a multi-strategy, cross-chain lending protocol for lenders and borrowers to sell and rent digital assets. More so, the platform provides liquidity via its lenderDao support and extensions that integrate into NFT marketplaces.

In addition, the blockchain platform strives to solve liquidity issues that the NFT industry faces. To specify, the firm said it would allow lenders and borrowers to liquidate and rent assets like NFTs, financial papers, synthetic assets, and much more. The team also added that they would create new liquidity streams and possibilities.

As per the team, the funds raised will help the firm launch the complete version of the protocol across multiple chains. This includes Ethereum, Polygon, Solana, Binance Smart Chain (BSC), and Near Protocol.

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Note that Taker’s DAO includes many Curator DAOs. Even more, the team said that each sub-DAO will manage its whitelist and a price for any NFT on its whitelist if the borrower defaults on the loan. Highlighting the interest of the DAOs with that of the lenders, Taker said it would lessen the risk exposure for the lenders. Aside from this, the team will also optimize the profits for the DAOs.

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