Coca-Cola, one of the best known brands in the world and a symbol of American culture, announced its entry into the cryptocurrency sector with the launch of non-fungible tokens, the NFTs.
The iconic brand, symbol of pop culture, will launch its digital collectibles on the Ethereum platform, OpenSea. Bids will be made on ETH, through OpenSea, until August 2nd.
According to the company, the money raised from the sale of the NFTs will go to Special Olympics International.
It is a sports organization that fights discrimination against people with physical and intellectual disabilities.
For three days, OpenSea will auction the NFTs that were created in partnership with digital designer Tafi.
According to the company, the NFTs were “inspired by video game boxes”. In addition, collectibles contain “hidden surprises” available only to those who purchase the artwork.
Coca-Cola’s NFTs will be called “Friendship Boxes”. The collection will feature a cooler of classic Coca-Cola and a jacket that can be worn in the virtual reality world Decentraland based on Ethereum.
Furthermore, the collection consists of a friendship card and a sound player. The audio in question reproduces the peculiar sound of a bottle opening, a drink being poured on ice, and the bubbling sound of Coca-Cola.
“Each NFT was created to celebrate the essential elements of the Coca-Cola brand, reinterpreted for a virtual world in new and exciting ways,” said Selman Careaga, President, Global Coca-Cola Trademark.
As Careaga highlighted, the company is excited to share its first NFTs that are integrated with the metaverse.
This is Coca-Cola’s first official participation in the cryptocurrency market. However, some of the company’s partners already use blockchain for supply chain management.
This is the case of the companies responsible for the distribution and packaging of Coca-Cola in New Zealand and Australia. These companies use DLT solutions to manage the entire production.
Read also: CoinMarketCap of meme cryptocurrencies receives R$ 30 million in investment
Read also: Whales withdraw R$6.2 billion in Bitcoin from Coinbase this morning
Also Read: First Bitcoin Mutual Fund Launched by Major Manager
Snoop Dogg Partners With Metaverse Sandbox
- Snoop Dogg partnered with the Sandbox.
- Snoop Dogg creates, shares and monetizes NFTs on Ethereum (ETH).
The crypto world’s presence continues to be felt in and outside the crypto space. This time, the famous rapper Snoop Dogg partnered with the Sandbox. In detail, the Sandbox is a non-fungible token (NFT) project of Metaverse. Through this gaming ecosystem, Snoop Dogg can easily create, share and monetize NFTs and gaming experiences on Ethereum (ETH).
The Sandbox gaming ecosystem will also allow the rapper to build his own mansion where fans can participate. For instance, Snoop Dogg can create his own palace or mansion of his liking where the player can join Snoop at his parties and concerts.
Snoop Dogg further explained:
I’m always on the look-out for new ways of connecting with fans and what we’ve created in The Sandbox is the future of virtual hangouts, NFT drops and exclusive concerts.
Snoop added that NFT brings online adventure to the next level. he said,
We’ll have a fresh set of Dogg style NFTs that players can integrate into the game experiences to take this online experience to the next level for sure, he said.
On the other hand, the NFT space continues to make noise that can be heard everywhere. Today, NFT is not limited to arts. It has also entered the world of play-to-earn games such as Cryptozoon and My DeFi Pet, to name a few. Through this, we can say that the crypto world is one step closer to dominating the digital and financial system of the world.
Ethereum’s NFTs Can Now Be Moved to Solana: Here’s How
Wormhole bridge for digital collectibles goes live to bridge Solana and Ethereum: details
Wormhole, the development team behind the world’s first-ever bridge between Ethereum (ETH) and Solana (SOL) smart contracts platforms, now boasts NFT functionality.
Ethereum, Solana now have common NFT ecosystem powered by Wormhole
According to the official announcement shared by Wormhole cross-chain bridge vendor, Ethereum and Solana users can now send NFTs between two blockchains.
Starting from today, Sept. 22, 2021, holders of digital collectibles on Ethereum (including iconic Crypto Punks, Degen Ape Academy and so on) can now seamlessly move them to Solana (SOL).
In its inaugural releases, the product will support only the most popular standards of digital collectibles: ERC-721 and SPL tokens. More standards, including ERC-1155, will be added soon.
To send NFTs between the two chains, users should only connect wallets (Metamask, Sollet and so on), customize the chain and target account and choose NFTs to transfer and authorize the transaction.
Cross-network bridges are on fire
This release is part of Wormhole’s second iteration (Version v2). As covered by U.Today previously, Wormhole is going to integrate more chains like BSC and Terra (LUNA) in this version.
As DeFi and NFT adoption gains steam, the usage of cross-network bridges is rocketing. Ethereum-Polygon bridges are the most popular in the Web3 universe.
Also, USD Coin (USDC) stablecoin by Circle has surpassed Ether as the top asset of cross-chain bridges.
Taker Protocol Secures $3M to Build New Financial Primitives Into the NFTs Market
- Taker Protocol announced it has raised $3 million from well-known investors.
- It secured the fund to build new financial primitives into the NFTs market.
Taker Protocol announced it has raised $3 million from well-known investors. The crypto liquidity protocol for the non-fungible token (NFT) said it secured the fund to build new financial primitives into the NFTs market.
According to Taker Protocol, the round was led by Electric Capital, with DCG, Ascentive Assets, Dragonfly Capital, Spartan Group, The LAO, Sfermion, and Morningstar Ventures.
Taker Co-Founder Angel Xu commented, expressing his excitement about the investment fund.
We are absolutely thrilled to welcome so many well-established investment funds to the team. Their participation heralds an exciting new phase for the protocol as we seek to address persistent problems in the NFT lending market for the benefit of end-users. This investment will enable us to further optimize the liquidation of NFT assets across multiple blockchains, removing the barriers to entry that prevent new players from entering the market.
Furthermore, Xu adds that they are using an innovative approach to solve the biggest problem in the NFT space. “With Taker, we are one step closer to the world where anyone anywhere can use their NFT assets to take out a loan.” (Maria Shen, Partner at Electric Capital),” she says.
Taker Protocol is a multi-strategy, cross-chain lending protocol for lenders and borrowers to sell and rent digital assets. More so, the platform provides liquidity via its lenderDao support and extensions that integrate into NFT marketplaces.
In addition, the blockchain platform strives to solve liquidity issues that the NFT industry faces. To specify, the firm said it would allow lenders and borrowers to liquidate and rent assets like NFTs, financial papers, synthetic assets, and much more. The team also added that they would create new liquidity streams and possibilities.
As per the team, the funds raised will help the firm launch the complete version of the protocol across multiple chains. This includes Ethereum, Polygon, Solana, Binance Smart Chain (BSC), and Near Protocol.
Note that Taker’s DAO includes many Curator DAOs. Even more, the team said that each sub-DAO will manage its whitelist and a price for any NFT on its whitelist if the borrower defaults on the loan. Highlighting the interest of the DAOs with that of the lenders, Taker said it would lessen the risk exposure for the lenders. Aside from this, the team will also optimize the profits for the DAOs.
The World Comes Together on Cardano Summit 2021 from Sydney to Vancouver
Brad Garlignhouse: SEC Using Their Meetings with Crypto Companies as Lead Generation for Enforcement Actions
Elon Musk Will Always Have Support of DOGE Community: Major Dogecoin Account
Bitcoin1 week ago
Protesters in El Salvador Set Fire to Bitcoin ATM in Defiance of President Bukele
Avalanche (AVAX)3 days ago
Avalanche Price Prediction – Will AVAX Price Hit $100 in 2021?
Bitcoin3 days ago
Bitcoin hodlers are about to spark a run to new BTC price highs, data suggests
Dogecoin3 months ago
Elon Musk Shows “Deepest Desire” of Dogecoin Holders
Bitcoin3 days ago
Too ‘grande’ to fail — Bitcoin price stumbles at $44K as China plans for Evergrande’s implosion
Dogecoin3 days ago
Elon Musk Says It’s “Super Important” for Dogecoin Fees to Drop
Cardano10 hours ago
BREAKING: Cardano [ADA] closes deal with Fortune 250 company Dish Network
Ripple1 day ago
Ripple CEO Open to Settling with SEC, but Under One Condition