As CNF has been reporting, VeChain has been gaining significant traction in the groundbreaking innovation of Phygital which connect the physical and digital worlds. In the latest announcement, the network has confirmed that the auction of Novak Djokovic’s 2023 Australian Open racket is live on the Vechain network.
At the time of press, the racket of the world’s top tennis player is going for 640,000 VET which is approximately $11,815. Bids are still rolling in with about one day and a couple of hours before closing. Of note, sales proceeds will go towards a noble cause by supporting childhood education through the Novak Djokovic Foundation.
The auction of Novak Djokovic’s 2023 Australian Open racket, phygitalized by #vechain, is live. A unique chance to win the racket of one of the world’s top tennis players and to support childhood education through the @novakfoundation: https://t.co/H02VIdmwYk pic.twitter.com/YZDWOZEt3E— vechain (@vechainofficial) June 6, 2023
VeChain is revolutionizing the digital and physical world with the groundbreaking innovation of Phygital and by teaming up with Djokovic is actively driving interest. As CNF reported last month, VeChain has this year been heavily involved with prestigious tennis tournaments. This began with tennis tournament trophies ‘being awarded in the form of Phygitals, showcasing blockchain and NFT to global audiences.
Winners of the Association of Tennis Professionals (ATP) tour and the Women’s Tennis Association (WTA) were awarded their first NFT-integrated trophy called the “Phygital trophy” after a disruptive collaboration with Internazionali BNL d’Italia.