At the recent Bitcoin 2025 conference in Las Vegas, Donald Trump Jr. and Eric Trump made headlines by predicting that Bitcoin could reach between $150,000 and $175,000 by the end of 2026. Their forecast reflects a growing confidence in the digital asset’s future, especially as institutional and global interest in Bitcoin continues to accelerate .
A Shift Toward Crypto in the Trump Business Empire
The Trump brothers are not just making predictions—they are actively expanding their presence in the crypto sector. Through ventures like American Bitcoin, a mining company linked to Nasdaq-listed Hut 8 Corp, and World Liberty Financial, which is preparing to launch its own stablecoin, the family is positioning itself at the forefront of the industry. American Bitcoin is also planning to go public via a SPAC merger later this year .
Michael Saylor’s Influence and the Bitcoin Treasury Strategy
Eric Trump credited Michael Saylor, the well-known Bitcoin advocate and founder of MicroStrategy, for inspiring the family’s crypto strategy. Saylor’s approach to corporate Bitcoin treasuries has influenced Trump Media and Technology Group’s recent announcement: a $2.5 billion plan to build a Bitcoin treasury, funded through a mix of stock and bond sales. This move mirrors the “Bitcoin per share” model that has become popular among forward-thinking public companies .
Why the Optimism? Demand Outpacing Supply
During their panel, Eric Trump highlighted the ongoing surge in institutional investment, noting that “every single day, people are allocating billions and billions of dollars to it.” He suggested that even owning 0.1 Bitcoin could become highly valuable as demand continues to outstrip supply. The brothers’ bullish stance comes as Bitcoin recently hit an all-time high of $112,000, following a strong rally from earlier lows .
Crypto Advocacy Amid Political Scrutiny
The Trump family’s deepening involvement in crypto has not gone unnoticed in Washington. A new bill, backed by several House Democrats, aims to restrict politicians and their families from making large crypto investments. Eric Trump responded by criticizing the traditional financial system and emphasizing crypto’s benefits: lower costs, faster transactions, and greater transparency.
Looking Ahead: Bitcoin as a Core Business Strategy
For the Trump brothers, Bitcoin is more than just an investment—it’s central to their future business plans. They see adoption spreading from institutional investors to royal families and private offices worldwide, signaling a global shift toward digital assets.
