Trump Media & Technology Group, the company behind Truth Social and other fintech ventures, has successfully raised $2.44 billion in a private placement, marking a significant move into the world of digital assets. The capital was secured from around 50 institutional investors through a combination of common stock sales and convertible notes, positioning Trump Media as one of the largest corporate holders of Bitcoin among publicly traded U.S. companies .
How the Deal Was Structured
• Trump Media sold 55.8 million shares at $25.72 each, raising about $1.44 billion.
• The company also issued $1 billion in 0% convertible senior secured notes, due in 2028, convertible at $34.72 per share.
• Net proceeds of approximately $2.32 billion are earmarked for building a Bitcoin treasury and supporting general corporate operations .
What This Means for Trump Media
With this deal, Trump Media’s liquid assets now exceed $3 billion, giving shareholders direct exposure to Bitcoin’s price movements. The company’s CEO, Devin Nunes, described the move as a step toward “financial freedom,” aligning with a broader crypto-first strategy and the company’s vision for growth in the digital economy .
Bitcoin Custody and Partnerships
To safeguard its Bitcoin holdings, Trump Media will rely on established crypto custodians, including Crypto.com and Anchorage Digital. The company has also announced plans to collaborate with Crypto.com on crypto-focused ETFs and other financial services, further expanding its footprint in the digital asset space .
Market Reaction and Industry Context
Following the announcement, Trump Media’s stock (DJT) rebounded after a recent dip, though it remains down over 36% year-to-date. This move places Trump Media alongside other public companies like MicroStrategy and GameStop, which have also adopted Bitcoin as part of their corporate treasury strategies .
Why This Matters
Trump Media’s bold step into Bitcoin signals growing institutional interest in digital assets and could influence other companies to consider similar strategies. By leveraging both equity and debt, the company is betting on Bitcoin’s long-term value and its role in the evolving financial landscape.
