Bitcoin is no longer just a buzzword among crypto enthusiasts—it’s quickly becoming a strategic asset for some of the world’s largest companies. At the recent Bitcoin 2025 event, Michael Saylor, Executive Chairman of Strategy (formerly MicroStrategy), delivered a keynote that’s sparking a new wave of corporate interest in Bitcoin.
Corporate Giants Move Into Bitcoin
Saylor’s speech highlighted a surge in engagement from executives worldwide, with firms in the UK, South Korea, and Hong Kong reportedly following Strategy’s playbook for acquiring Bitcoin. This trend signals a growing belief among business leaders that Bitcoin is more than just a speculative asset—it’s a long-term store of value and a hedge against inflation.
Notably, Trump Media announced plans to invest $500 million in Bitcoin, marking a significant entry into the crypto space. Meanwhile, Tether, SoftBank, and Strike CEO Jack Mallers have teamed up to launch a public company, Twenty One, with the ambitious goal of purchasing 42,000 bitcoins. If successful, this would place them among the top three corporate Bitcoin holders globally.
Even GameStop has joined the movement, adding Bitcoin to its balance sheet. While their holdings are smaller, the move reflects a broader shift: more companies are recognizing the value of digital assets as part of their financial strategy.
Bitcoin as “Digital Capital”
Saylor describes Bitcoin as “digital capital”—a form of money that’s programmable, incorruptible, and increasingly scarce. He argues that as more companies try to acquire large amounts of Bitcoin, it will become harder to do so, driving up its value over time. Strategy remains committed to expanding its Bitcoin holdings, refining its approach to stay ahead in this competitive landscape.
Government and Policy Shifts
The momentum isn’t limited to the private sector. According to CNBC, President Donald Trump issued an executive order in March directing the U.S. government to establish a Strategic Bitcoin Reserve, with a commitment not to sell the 200,000 BTC already acquired by MicroStrategy. Vice President JD Vance has also highlighted Bitcoin’s role in providing stability against inflation.
A New Era for Corporate Finance
Saylor’s advocacy has clearly influenced the growing number of companies adding Bitcoin to their treasuries. As more firms seek to secure their financial future with digital assets, the race to accumulate Bitcoin is intensifying on a global scale.
“Bitcoin is capital—perfected capital, programmable capital, incorruptible capital,” Saylor emphasized at Bitcoin 2025, underscoring why so many are now turning to this digital asset as a foundation for modern finance .
