Since 2020, Strategy (formerly MicroStrategy) has become a standout name in the world of corporate crypto investment, thanks to its aggressive accumulation of Bitcoin. Under the leadership of Michael Saylor, the company’s stock has soared by 2,930% since it first made Bitcoin its primary treasury reserve asset, far outpacing even Bitcoin’s own gains in recent months . This move has not only redefined Strategy’s market position but also set a new benchmark for corporate crypto adoption.
A Pioneering Move in Corporate Finance
Back in 2020, Strategy surprised traditional markets by shifting its treasury strategy to focus on Bitcoin, citing concerns about inflation and the long-term value of fiat currencies. This decision was made at a time when most tech giants were investing heavily in artificial intelligence and cloud computing, making Strategy’s pivot to digital assets both bold and unconventional .
Since then, the company has steadily increased its Bitcoin holdings through a mix of cash flow, debt, and equity offerings. As of late May 2025, Strategy holds 580,250 BTC, acquired at an average price of $69,979 per Bitcoin, totaling an investment of $40.61 billion. This makes Strategy the largest corporate holder of Bitcoin globally, with its market capitalization now exceeding $80 billion .
Saylor’s Unwavering Optimism
Michael Saylor, Strategy’s co-founder and executive chairman, remains steadfast in his belief in Bitcoin’s long-term potential. He has publicly stated that there is “an explosion of interest” among corporations looking to add Bitcoin to their balance sheets, and he sees no ceiling to Strategy’s accumulation plans. Saylor’s approach is simple: “We’ll keep buying Bitcoin. We expect the price of Bitcoin will keep going up. We think it will get exponentially harder to buy Bitcoin, but we will work exponentially more efficiently to buy Bitcoin.”
Corporate Bitcoin Adoption on the Rise
Strategy’s success has inspired other major companies to follow suit. GameStop recently announced a $500 million Bitcoin allocation, and new entrants like SoftBank and Strike’s Jack Mallers are launching Bitcoin-native public corporations, such as Twenty-One, which plans to hold over 42,000 BTC—making it the third-largest corporate holder of the asset.
What’s Next for Strategy and Corporate Bitcoin?
With its Bitcoin strategy outperforming even leading tech stocks like Nvidia and Tesla, Strategy’s playbook is being closely watched by both Wall Street and the crypto community . As more companies explore digital assets for their balance sheets, Strategy’s experience offers a compelling case study in the evolving relationship between traditional finance and cryptocurrency.
Strategy’s Bitcoin bet lifts its stock 2,930% since 2020, making it the largest corporate BTC holder as Saylor stays bullish on crypto.
