A new rift has emerged in the Trump-themed crypto world as World Liberty Financial, a company partially owned by Donald Trump’s sons, has issued a cease-and-desist letter to Fight Fight Fight, the creators of the popular Trump memecoin, over the launch of an unauthorized $TRUMP Wallet . This legal move highlights the growing competition and branding battles within the rapidly expanding Trump crypto ecosystem.
What Sparked the Dispute?
Fight Fight Fight, led by longtime Trump associate Bill Zanker, recently announced plans to launch the $TRUMP Wallet in partnership with NFT marketplace Magic Eden. The wallet was designed to let users store and trade the Trump memecoin and other digital assets, aiming to boost the coin’s utility and adoption . However, World Liberty Financial, which is developing its own official wallet, quickly responded with legal action, claiming exclusive rights to the Trump name in crypto ventures.
Trump Family’s Response
The Trump family, who hold a majority stake in World Liberty Financial, were quick to distance themselves from the $TRUMP Wallet project. Donald Trump Jr. and Eric Trump both voiced concerns on social media, warning users about engaging with any project not officially approved by their organization. Eric Trump stated:
“I would be extremely careful using our name in a project that has not been approved and is unknown to anyone in our organization.”
This public stance underscores the family’s intent to maintain tight control over Trump-branded digital assets and prevent confusion among supporters and investors .
Competing Wallets and Market Impact
World Liberty Financial is preparing its own digital wallet, which promises features like yield earning on token holdings. However, the project has faced its own hurdles, including website outages and temporary social media suspensions. Despite these setbacks, the company has raised approximately $550 million from token sales and launched a stablecoin, USD1, pegged to the U.S. dollar .
Meanwhile, Fight Fight Fight has been actively promoting the Trump memecoin through exclusive events and partnerships, including a high-profile dinner attended by Trump himself. These efforts have helped the memecoin gain traction, but the recent legal dispute has shaken investor confidence. Following news of the cease-and-desist, the Trump coin price dropped by about 10%, now trading at $9.78—an 87% decline from its all-time high in January .
What’s Next for Trump Crypto?
The clash between World Liberty Financial and Fight Fight Fight highlights the challenges of managing brand identity and user trust in the fast-moving world of crypto. As both sides vie for dominance, Trump supporters and crypto enthusiasts are left navigating a landscape filled with opportunity—and risk.
For now, the Trump family’s official channels remain the only endorsed source for Trump-branded crypto products. Users are advised to verify the legitimacy of any new projects before participating.
