World Liberty Financial (WLFI), a decentralized finance platform closely associated with The Trump Family, has announced a significant step in the crypto space by acquiring a substantial long-term position in the Official TRUMP memecoin . This move, confirmed by Eric Trump, signals a deepening commitment to digital assets and further cements the Trump brand’s presence in the cryptocurrency market.
Wallet Project Discontinued After Brand Dispute
Earlier this week, a Trump-branded crypto wallet and trading app was announced by Fight Fight Fight LLC and NFT platform Magic Eden. The wallet promised users the ability to trade TRUMP alongside major cryptocurrencies like Bitcoin, Ethereum, and Solana. However, the Trump Organization quickly distanced itself from the project, with the Trump family publicly stating they had no involvement. This led WLFI to issue a cease-and-desist letter to the wallet’s creators, effectively halting its development .
Eric Trump emphasized that while the wallet project will not proceed, the focus remains on building and promoting the TRUMP memecoin as a core digital asset . The decision to discontinue the wallet underscores the Trump family’s intent to protect their brand and ensure only authorized crypto ventures move forward.
A Strategic Treasury Investment
The acquisition of a major stake in the TRUMP token is part of WLFI’s broader treasury strategy, aiming for long-term growth and stability within the digital asset ecosystem . Eric Trump described the move as a reflection of shared values around innovation, patriotism, and the future of crypto. He stated, “We believe in a brighter crypto future, patriotism, and the notion of long-term success” .
This announcement comes shortly after a high-profile event where over 200 top TRUMP holders gathered at a Trump-owned golf club, highlighting the growing community and influence of the memecoin .
WLFI’s Expanding Crypto Ecosystem
Beyond the TRUMP token, WLFI is also distributing its own stablecoin, USD1, to early supporters, positioning it as a foundational element of its decentralized finance offerings . The platform’s actions indicate a strategic approach to building a robust ecosystem that leverages both established and emerging digital assets.
What’s Next for Trump-Linked Crypto Projects?
While the unofficial wallet project has been shelved, WLFI’s investment in the TRUMP memecoin suggests ongoing collaboration and innovation within the Trump-affiliated crypto space. The Trump family’s active involvement and brand protection efforts are likely to shape the direction of future projects, ensuring alignment with their vision and values .
