In a striking illustration of Bitcoin’s growing purchasing power, the cost of buying a typical American home has plummeted by 99% since 2015 when priced in Bitcoin, while simultaneously rising 94% in dollar terms. This dramatic contrast is highlighted in Coinbase latest advertising campaign, which has captured attention across the United States with its thought-provoking message about the changing nature of money.
The Revealing Numbers
The data tells a compelling story: in 2012, purchasing a median US home would have required approximately 30,000 BTC. Fast forward to today, and that same property would cost just 5 BTC 1. This remarkable shift occurs as Bitcoin continues to trade around the $105,000 mark in June 2025 2, having experienced substantial growth from its average price of $8,543.70 in February 2020 1.
According to the National Association of Realtors, the median home price in the US reached $398,400 as of February 2025, marking a 3.8% year-over-year increase and the 20th consecutive month of gains 1. When compared to the median price of $270,000 in February 2020, this represents a 38% increase in dollar terms over five years 1.
Coinbase’s Strategic Messaging
Coinbase’s new advertising campaign artfully leverages these statistics to pose a provocative question to viewers: “If home prices keep falling in Bitcoin, why do they keep rising in dollars?” The campaign features two distinct ads that have resonated with audiences.
The first ad, titled “Money From the Future,” presents Bitcoin as the next frontier in technological advancement, positioning cryptocurrency as an essential upgrade to our financial system. The second, “Bitcoin House,” directly addresses the housing affordability crisis by highlighting how dramatically home prices have fallen when measured in Bitcoin.
To reinforce this message, Coinbase shared a chart comparing average US house prices with Bitcoin. The visualization shows house prices rising from $170,000 in 2015 to over $320,000 in 2025, while the Bitcoin price required to purchase a home has fallen from over 500 BTC to less than 3 BTC during the same period.
Market Context and Future Outlook
Bitcoin’s price has been ranging just below $100,000 since December 2024, with key resistance levels at $100,000 and $106,000 3. Analysts predict that once Bitcoin breaks above these thresholds, retail interest will surge, potentially driving the cryptocurrency to new heights 3.
Looking ahead, cryptocurrency experts forecast that Bitcoin could reach between $120,000 and $125,000 by June 2025, with some projecting values as high as $150,000 to $250,000 by the end of the year 2. These bullish predictions are supported by increasing institutional demand and favorable macroeconomic factors, including potential Federal Reserve rate cuts.
The Broader Implications
Coinbase’s campaign is part of a larger effort to shape the public narrative around cryptocurrency. The exchange continues to lead its global “Stand With Crypto” lobbying initiative, which aims to pressure lawmakers to establish clear regulatory frameworks for digital assets across multiple regions including the United States, Canada, the UK, and Australia.
As Bitcoin continues to gain mainstream acceptance, its role as a hedge against inflation and currency devaluation becomes increasingly apparent. The stark contrast between home prices measured in dollars versus Bitcoin serves as a powerful illustration of how cryptocurrency can potentially preserve and enhance purchasing power in an era of persistent inflation.
For potential homebuyers, this trend suggests that accumulating Bitcoin might offer a path to more affordable housing in the future, assuming the cryptocurrency’s value continues to appreciate relative to traditional currencies.
