In a striking response to Apple’s struggling stock buyback program, Strategy’s executive chairman Michael Saylor has proposed a radical alternative: invest in Bitcoin instead.
Apple’s stock has plummeted nearly 20% since the beginning of 2025, despite implementing one of the largest buyback programs in U.S. corporate history—valued at $110 billion. The tech giant’s efforts to boost investor confidence through share repurchases have failed to deliver the desired results.
The situation caught the attention of prominent investment personality Jim Cramer, who expressed his frustration on Twitter: “The Apple buyback is not working right now. The company can leave it to earn a lot, or it can take some and integrate. It is not a badge of dishonor. It just isn’t.”
Saylor’s response was characteristically direct: “Apple should buy Bitcoin.”
Strategy’s Bitcoin Success Story
Saylor’s suggestion comes from a position of considerable success. Under his leadership, Strategy has become the world’s largest corporate Bitcoin holder, currently owning 582,000 BTC purchased at an average cost of $70,086 per coin . This massive holding represents 2.74% of all Bitcoin that will ever exist, putting Strategy far ahead of its nearest competitor, Marathon, with a Bitcoin treasury approximately $57 billion larger.
The company’s aggressive acquisition strategy has continued unabated in recent months. Strategy recently purchased an additional 705 BTC between May 26 and June 1 for around $75 million at an average price of $106,495 per coin . This brought the company’s total Bitcoin holdings to nearly 581,000 BTC, valued at approximately $61.4 billion.
According to tracking data, Strategy is currently enjoying an unrealized profit of around $20.6 billion on its Bitcoin investments—a return of approximately 50% .
Funding the Bitcoin Strategy
To fuel its Bitcoin acquisitions, Strategy recently announced a $1 billion stock offering, quadrupling its previously announced $250 million raise . The company plans to use these proceeds primarily for additional Bitcoin purchases and general corporate expenses.
This offering involves 11.76 million shares of its 10.00% Series A Perpetual Stride Preferred Stock priced at $85 per share, with expected net proceeds of about $979 million after expenses . Unlike previous funding methods, this preferred stock offers non-cumulative dividends of 10%, designed to appeal to institutional and professional investors seeking yield.
Saylor’s Bitcoin Vision
Saylor has been increasingly vocal about his belief in Bitcoin as the ultimate store of value. At the recent Bitcoin 2025 conference, he delivered a keynote titled “21 Ways to Wealth,” where he described Bitcoin as “capital—perfected capital, programmable capital, incorruptible capital” .
During his presentation, Saylor emphasized that Bitcoin “will appreciate faster than every other asset, because it’s engineered for performance” and called it “the most efficient store of value in human history” .
His investment philosophy is straightforward: “We think bitcoin is the highest form of property, the apex property in the world, and it’s the best investment asset,” Saylor told Yahoo. “So the endgame is to acquire more bitcoin. Whoever gets the most bitcoin wins. There is no other endgame” .
Saylor has even projected a 30% average annual rate of return on Bitcoin investments over the next 20 years , highlighting his long-term confidence in the cryptocurrency.
While Apple has yet to respond to Saylor’s suggestion, the proposal represents a growing sentiment among certain financial leaders that traditional corporate finance strategies may need to evolve in the face of cryptocurrency’s rising prominence.
