Michael Saylor, executive chairman of Strategy, has once again made headlines in the crypto world with a fresh purchase of 10,100 Bitcoin, valued at approximately $1,15 billion. This acquisition, completed between June 9 and June 15, 2025, was executed at an average price of $104.080 per Bitcoin, further cementing Strategy’s position as one of the largest corporate holders of BTC.
With this latest buy, Strategy’s total Bitcoin holdings have surged to 592.100 BTC, now worth over $60,8 billion at current market prices. This move comes as Bitcoin continues to trade above $102.600, despite a recent pullback from last week’s highs of over $108.000 . Saylor approach remains consistent: accumulate Bitcoin regardless of short-term market fluctuations, a strategy that has delivered an estimated 45% unrealized gain for the company.
Saylor’s announcement, delivered with a now-viral four-word teaser and a graphic filled with orange dots, has once again sparked speculation about further purchases. Historically, such signals from Saylor have influenced market sentiment, often leading to increased trading activity and price volatility 3. The timing of this announcement, coinciding with a weekend, follows Saylor’s established pattern of making major news when markets are most attentive.
Since the start of 2025, Strategy has acquired over 140.000 BTC, showing a clear commitment to Bitcoin as a core treasury asset. Currently, Bitcoin represents nearly 59% of Strategy’s total market capitalization, which stands at about $103,3 billion. The company’s net asset value (NAV) multiple remains elevated at 1,699x, indicating strong investor demand for exposure to its Bitcoin-heavy balance sheet.
For those tracking institutional moves in crypto, Saylor’s latest purchase and ongoing signals reinforce the growing intersection between traditional finance and digital assets. As institutional adoption accelerates, Strategy’s bold accumulation strategy continues to set the pace for corporate Bitcoin investment.
