Bitcoin’s price has once again captured headlines, surging over 5% in the last 24 hours to trade above $105,000. This rally comes amid renewed confidence from Michael Saylor, executive chairman of Strategy (formerly MicroStrategy), who remains one of the most influential voices in the crypto sector.
Saylor’s Enduring Bitcoin Conviction
Saylor took to social media to reaffirm his unwavering support for Bitcoin, sharing a cryptic message referencing “Land’s End”—a symbolic call for investors to stay the course and observe market volatility from a distance, much like tourists at a scenic lookout. His message, paired with an AI-generated image of himself in Bitcoin’s signature orange, underscores his belief in holding Bitcoin through market cycles.
Meet me at Land’s End. pic.twitter.com/hZVlp4T28C
— Michael Saylor (@saylor) June 24, 2025
Strategy Expands Its Bitcoin Holdings
In line with Saylor’s bullish outlook, Strategy has continued to increase its Bitcoin reserves. The company recently acquired an additional 245 BTC, investing approximately $26 million. This brings their total holdings to 592,345 BTC, valued at over $62 million at current prices. Just last week, Strategy made headlines with a $1 billion purchase, adding 10,100 BTC to its treasury.
Market Context and Recent Developments
Bitcoin’s latest price jump—from $100,750 to $105,780—was partly fueled by easing geopolitical tensions in the Middle East, which provided a positive backdrop for risk assets. At the time of writing, Bitcoin is trading at $105,215, reflecting renewed investor optimism.
Saylor’s bullish stance is further supported by his recent public forecasts, where he has projected long-term price targets as high as $21 million per Bitcoin by 2046, citing growing institutional adoption and favorable regulatory shifts in the United States.