In a striking move that’s caught the attention of the crypto community, wallets associated with Melania Trump have offloaded significant holdings of the MELANIA token, following a dramatic 98.4% price drop. This event comes on the heels of a broader trend within the Trump family’s growing involvement in the digital asset space, where both the $TRUMP and $MELANIA tokens have become focal points for speculation and debate.
The #Melania meme team sold 82.18M $MELANIA(8.22% of total supply) over the past 4 months across 44 wallets, cashing out 244,934 $SOL($35.76M).
— Lookonchain (@lookonchain) June 25, 2025
Most of the $MELANIA tokens were sold through adding and removing liquidity.https://t.co/EJYWtbB5aE pic.twitter.com/gtmRdkNq1y
Background: The Rise and Fall of Trump-Themed Tokens
The MELANIA token, launched in early 2024 as a community-driven memecoin, was designed to support Melania Trump’s public profile and quickly gained traction among crypto enthusiasts 3. Its debut followed the earlier release of the $TRUMP token, which had initially soared to a market cap of $74,59 billion before experiencing a sharp decline 1. The launch of MELANIA appeared to fragment the existing community, contributing to the downward spiral of both tokens’ values 1.
Recent Developments: Major Sell-Offs and Market Impact
Recently, blockchain data revealed that wallets linked to Melania Trump executed large-scale sales of MELANIA tokens, coinciding with a staggering 98.4% price collapse. This sell-off has intensified concerns about the long-term sustainability of these tokens, especially as their value seems closely tied to the Trump brand’s public perception and ongoing political developments 1.
Context: The Trump Family’s Expanding Crypto Footprint
The Trump family’s foray into crypto extends beyond memecoins. Donald Trump’s ventures have included the launch of a Bitcoin-focused investment fund and a crypto exchange, with the family’s digital asset holdings now representing a significant portion of their net worth 2 4. These moves have been accompanied by high-profile announcements and partnerships, further fueling both enthusiasm and skepticism within the market.
Market Sentiment and Outlook
The rapid decline in MELANIA’s price and the associated wallet activity have left investors questioning the long-term prospects of Trump-themed tokens. While some see these projects as innovative ways to engage supporters and capitalize on digital trends, others warn of the risks inherent in celebrity-driven crypto assets, especially when large holders can influence price movements so dramatically 1.
Key Takeaways for Crypto Investors
• Trump-themed tokens like $TRUMP and $MELANIA have experienced extreme volatility, with recent large-scale sell-offs exacerbating price declines.
• The success and stability of these tokens appear closely linked to the Trump family’s public image and political activities.
• Investors should approach celebrity-backed cryptocurrencies with caution, given their susceptibility to rapid sentiment shifts and concentrated ownership.