In a recent interview with CNBC on July 8, 2025, Joe Lubin, co-founder of Ethereum and Consensys, shared an intriguing perspective on how Ethereum treasury strategies could shift Wall Street’s outlook on the world’s second-largest cryptocurrency. As financial giants increasingly integrate blockchain technology—processing around 24 million transactions daily—Lubin believes that companies holding Ethereum (ETH) in their treasuries will play a pivotal role in showcasing its value to traditional finance.
Ethereum’s Story: From Infrastructure to Mainstream Appeal
Lubin emphasized that Ethereum’s journey has been about building a robust foundation for the future of the internet, often referred to as Web3—a decentralized version of the web. Unlike Bitcoin, which has a clear and widely understood narrative as digital gold, Ethereum’s focus has been on creating scalable, affordable, and now legally viable infrastructure in the US. “Wall Street listens when there’s money to be made,” Lubin noted, suggesting that treasury adoption is a way to tell Ethereum’s story in terms that resonate with financial powerhouses.
However, he acknowledged past challenges, particularly regulatory hurdles under former SEC Chair Gary Gensler, which slowed down projects looking to build and launch tokens on Ethereum. These barriers delayed wider adoption by both consumers and enterprises. Now, with a clearer path forward, Lubin sees treasury strategies as a game-changer.
Treasury Strategies: Balancing Supply and Demand
One of the key points Lubin highlighted is how holding ETH in corporate treasuries can address the current imbalance between supply and demand for Ethereum. He views this as a strong business model that not only stabilizes market dynamics but also signals confidence in Ethereum’s long-term potential as more applications are developed on its blockchain.
A standout example is SharpLink Gaming, which Lubin described as the largest ETH treasury holder to date, with over 200,000 ETH in its reserves. Other companies, like Bitmain, have followed suit, but SharpLink has made the most significant impact. “Decentralization is the future,” Lubin stated, predicting that both Ethereum and Bitcoin will see sustained growth over the coming years and decades as the world shifts toward decentralized systems.
Bridging Crypto and Traditional Finance
Lubin’s vision extends beyond mere accumulation. His team is actively acquiring tens of millions of dollars in Ethereum daily through various channels, with plans to maintain this momentum. He believes that these treasury strategies will cement Ethereum’s relevance in traditional finance, marking a transition from a decade of infrastructure development to a new era of widespread application deployment.
As blockchain technology continues to intersect with Wall Street, Ethereum’s role as a foundational layer for decentralized apps and finance could redefine how major institutions perceive and engage with crypto. For now, Lubin’s forecast offers a compelling glimpse into a future where Ethereum isn’t just a tech innovation but a core component of global financial strategies.
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