A bold thesis from veteran Bitcoin advocate Udi Wertheimer has captured the market’s attention, suggesting the cryptocurrency is not just in a bull market, but on the cusp of a “generational run” fueled by a fundamental shift in ownership. His prediction is stark: a potential surge to $400.000 by the end of this year, a target he suggests might even be “too conservative.”
— Udi Wertheimer (@udiWertheimer) July 14, 2025
The “Great Rotation”: A New Class of Bitcoin Buyer
At the heart of Wertheimer’s argument is a concept he calls the “rotation.” He contends that the market has witnessed a massive handover of Bitcoin from early, price-sensitive holders to a new wave of institutional buyers who operate with a different mindset.
These new participants—primarily spot Bitcoin ETF investors, corporate treasuries like MicroStrategy, and even nation-states—are described as being “largely indifferent to the unit price.” Their strategy isn’t based on short-term trading but on long-term capital allocation. They aren’t looking at past cycle tops; they’re looking to deploy billions of dollars into a new asset class.
Wertheimer points to the performance of ETFs like BlackRock’s IBIT. For these new investors, a price move from $30 to $70 per share isn’t a signal of an overheated market but a simple validation of their investment. As Wertheimer puts it, they think, “It’s only up $40! That’s nothing! Why not $700?”
The Dogecoin Precedent
To illustrate the potential magnitude of this shift, Wertheimer draws an unconventional parallel: the meteoric rise of Dogecoin between 2019 and 2021. He breaks down that rally into two phases:
1. The First “Mindfuck”: An initial surge, partly fueled by figures like Elon Musk, caused seasoned traders to sell their positions, believing they had secured their profits.
2. The Second “Mindfuck”: After the supply from early holders was exhausted, a massive wave of retail demand, driven by social media, propelled the memecoin to previously “unimaginable” highs.
According to this framework, Bitcoin is just now entering its “first mindfuck.” The initial institutional inflows are just the beginning, and the real, explosive price movement has yet to start.
Implications for the Broader Crypto Market
Wertheimer’s thesis paints a challenging picture for other digital assets, often called altcoins. He bluntly states, “Your altcoins are fucked,” arguing that the “sheer amount of capital flowing into bitcoin” will eclipse any performance from smaller projects.
Ethereum (ETH) is singled out as potentially “the biggest loser of the cycle.” Wertheimer predicts that the ETH/BTC trading pair will continue to decline as persistent selling from early Ethereum backers caps its upward potential. He argues that it would take years for new institutional buyers to absorb this legacy supply, preventing Ethereum from staging a true breakout against Bitcoin. He even suggests that Michael Saylor’s MicroStrategy could see its equity capitalization surpass that of Ether’s entire market value.
A Call to Action
The ultimate takeaway from the thesis is a direct appeal to accumulate Bitcoin. Wertheimer warns that waiting for significant price dips is a futile strategy now that the “old holders are out” and price-insensitive institutions are consistently buying. “Wall Street is buying all of the bitcoins,” he writes, “…please buy some bitcoin before there isn’t any left.”
While the comparison to a small-cap memecoin is a point of contention, the core idea of a market transformed by institutional capital has sharpened the debate. With Bitcoin trading at $118.686 at the time of writing, investors are now watching to see if this predicted epoch-defining rally will materialize.
Disclaimer: This article is for informational purposes only and should not be taken as financial advice. Always conduct thorough research before making investment decisions.