New Partnership Amplifies Accessibility for U.S. and Canadian Users
In a significant stride towards simplifying digital asset acquisition, Coinbase, a leading cryptocurrency exchange, has announced the integration of Samsung Pay as a new payment method. This strategic enhancement allows users in the U.S. and Canada to purchase cryptocurrencies directly through the Coinbase app, leveraging the convenience of one of the world’s most widely used mobile wallets.
The rollout is designed to streamline the funding process, enabling users to move from browsing to buying crypto with just a few taps, eliminating the need to switch between applications or re-enter payment information. According to a recent press release, the feature is already reaching a segment of North American users, with a full rollout anticipated in the coming weeks.
This collaboration between Coinbase and Samsung underscores a broader industry trend towards making cryptocurrency more accessible to mainstream consumers. By combining Coinbase’s robust security infrastructure with Samsung Pay’s ease of use, the initiative aims to reduce friction for both new entrants and seasoned investors in the crypto space.
Growing Global Adoption Drives Demand for Simpler Onboarding
The timing of this integration aligns with a period of accelerating global crypto adoption. Recent reports from 2025 highlight that approximately 28% of American adults, equating to around 65 million people, now own some form of digital asset—nearly double the figures from 2021. Furthermore, among those who haven’t yet ventured into crypto, 14% express intentions to purchase this year, while a substantial 67% of current owners plan to expand their holdings. Bitcoin, Ethereum, and Dogecoin continue to attract the most interest.
Globally, the landscape is even more expansive, with over 824 million individuals holding digital assets. Bitcoin maintains its lead, owned by roughly 5% of the world’s population. This surge is largely attributed to strong price growth, increasing institutional involvement, and the continuous development of easier investment avenues. Consumer sentiment remains largely positive, with about 60% of crypto-aware Americans anticipating price increases, often influenced by political developments. This positive momentum highlights the critical need for platforms like Coinbase to continuously enhance user experience and simplify the journey into the digital economy.
Coinbase’s Expanding Mobile Wallet Ecosystem
The integration with Samsung Pay is not an isolated move but rather a continuation of Coinbase’s strategic focus on mobile wallet partnerships. The exchange first introduced Google Pay support for its Coinbase Card in March 2020, allowing Android users to spend their crypto via tap-to-pay functionality. Later that year, Google Pay integration expanded to facilitate direct crypto purchases.
Similarly, Apple Pay joined the Coinbase Card lineup in June 2021, and by December 2024, Coinbase had enabled direct crypto purchases through Apple Pay using its “Onramp” feature, further broadening options for iOS users. This consistent pattern of integrating leading mobile payment solutions demonstrates Coinbase’s commitment to creating a seamless and intuitive entry point into the crypto market for a diverse user base.
Beyond Coinbase, other crypto platforms are also embracing mobile wallet integrations. Alchemy Pay, for instance, connected its virtual crypto cards with Samsung Pay in October 2024, extending crypto spending capabilities to over 500,000 users across 24 countries. Gemini also partnered with Samsung’s Blockchain Wallet by April 2025, providing Galaxy users the convenience to buy, sell, and trade cryptocurrencies directly from the Gemini app. These developments collectively signify a pivotal shift towards embedding crypto transactions within everyday mobile finance ecosystems.
