Vienna-based crypto asset powerhouse, Bitpanda, has officially launched its services in the United Kingdom, bringing a vast array of over 600 digital assets, including Bitcoin and Ethereum, to British investors. This strategic market entry is underscored by a multi-year partnership with Premier League giants, Arsenal Football Club, aiming to significantly enhance digital asset education and understanding across a broader audience.
Bitpanda, already serving over 7 million users across Europe and holding key regulatory licenses in Germany, Malta, and most recently, Austria under the MiCA regulation, sees the UK as a pivotal growth frontier. Eric Demuth, co-founder and CEO of Bitpanda, articulated the company’s ambitious vision: “We believe the UK will grow to be one of our largest markets for us in the next 2 years, and our goal is simple: to be the best, most secure, and most complete way to invest in crypto assets in the UK.” The firm has appointed Pantelis Kotopoulos as UK Country Director, who emphasizes the platform’s commitment to offering a “real alternative” with an intuitive user experience and uncompromising security standards.
Beyond its consumer platform, Bitpanda is also extending its B2B infrastructure arm, Bitpanda Technology Solutions (BTS), into the UK. BTS provides white-label integration services, enabling financial institutions like Deutsche Bank, Société Générale, Raiffeisen, and LBBW to offer digital asset investment capabilities to their clients. This highlights Bitpanda’s robust institutional-grade infrastructure, offering curated crypto indices, market analysis, and comprehensive investor education.
The collaboration with Arsenal FC is not merely a sponsorship but a foundational element of Bitpanda’s strategy to demystify crypto and foster responsible engagement. As the club’s Official Crypto Trading Partner, Bitpanda intends to leverage this high-profile association to build trust and expand financial literacy in the digital asset space among a diverse fanbase and investment community. This dual approach – direct consumer offering combined with strategic B2B partnerships and high-profile brand alliances – positions Bitpanda to make a significant impact on the UK’s burgeoning digital asset landscape.
You might be interested
