Binance Coin (BNB) has achieved a landmark breakthrough in September 2025, surpassing Swiss banking giant UBS in market capitalization—a striking signpost in the ongoing integration of crypto assets with traditional finance. BNB now commands a valuation in excess of $130 billion, edging out UBS’s $129 billion and staking its claim as the world’s 148th most valuable company. This pivotal moment, marked by an all-time high of $940.70 for BNB, comes as eminent analysts set ambitious price targets between $1,000 and $1,300 amid sustained bullish momentum.cryptorank+3
Binance’s founder Changpeng Zhao (CZ) has capitalized on this momentum, advocating that global banks embrace BNB as part of their innovation strategies. “Banks need to adopt BNB. As a small community member, I am happy to help any bank integrate,” CZ emphasized, underscoring his vision for a seamless bridge between digital assets and mainstream banking.coincentral+1
Institutional confidence in BNB is being reinforced by large treasury allocations and influential partnerships. Notably, Binance’s collaboration with global asset management leader Franklin Templeton is poised to launch digital asset solutions leveraging compliant tokenized securities and Binance’s trading infrastructure. Together, the companies aim to streamline capital market access and reinforce regulatory transparency—a development likely to appeal to financial institutions seeking intricate, efficient digital asset frameworks.coinspaidmedia+3
Adoption is not limited to partnerships. RAKBANK, a major player in the UAE banking sector, now enables customers to buy, hold, and trade BNB natively within its regulated mobile banking app. This direct integration highlights a growing trend: traditional banks positioning themselves at the forefront of fintech transformation through secure, accessible digital asset offerings. BNB’s arrival alongside Bitcoin and Ethereum on RAKBANK’s app underscores a strategic commitment to digital evolution, allowing verified users to diversify portfolios within familiar regulatory environments.coincentral+2
Globally, banks are responding to the rising tide of central bank digital currencies and asset tokenization. The National Bank of Kazakhstan’s pilot project integrating its digital tenge with the BNB blockchain exemplifies the expanding interoperability between national currencies and crypto protocols.
With institutional inflows, record-breaking trading volumes, and international partnerships accelerating, BNB’s ascent over legacy names like UBS reflects both crypto’s maturing role and banking’s digital pivot. As asset managers, treasury funds, and retail banks innovate along the crossroads of compliance and decentralization, the case for mutual reinforcement between banks and leading digital assets grows ever stronger—signaling a new paradigm for the global financial system.
Disclaimer: This article is provided for informational purposes only and does not constitute financial advice. Investors should always conduct their own thorough research and consult with a qualified financial advisor before making any investment decisions in cryptocurrencies, which are highly volatile and speculative assets.
You might be interested in:
