In a move that blends caution with conviction, Michael Saylor—Chairman of Strategy—has reinforced his position as one of Bitcoin’s most steadfast institutional advocates. The firm, recognized for its aggressive accumulation of BTC, has just disclosed a fresh addition of 525 BTC to its treasury, valued at approximately $60.2 million at an average price of $114,562 per coin. The twist? This is the smallest single-purchase volume Strategy has executed in months, signaling a nuanced shift in buying behavior while maintaining a bullish long-term outlook.
As of September 14, 2025, Strategy’s Bitcoin holdings have soared to 638,985 BTC, acquired at an average overall price of $73,913 per Bitcoin—a treasury now valued at more than $47 billion. The company reports a robust 25.9% year-to-date yield, underscoring the financial performance of its crypto-centric strategy in an undeniably complex macro environment.
The latest purchase, though modest compared to past acquisitions, arrives at a time of heightened scrutiny. Notably, angel investor Jason Calacanis recently called for market participants to be wary of Strategy’s ETF-like exposure, arguing that Saylor persistent buying stirs volatility and risks undermining Bitcoin’s brand. Meanwhile, Strategy’s recent exclusion from the S&P 500 index—despite fulfilling listed criteria—prompted a 2% dip in its share price and elicited warnings from major institutional analysts.
Yet Saylor remains undeterred, continuing to champion Bitcoin’s long-term promise and publicizing this conviction well beyond financial statements. In a symbolic gesture, he recently revealed the latest iPhone 17 Pro in a bold orange—a nod to the color most associated with Bitcoin maximalism.
As institutional interest in Bitcoin endures periods of optimism and skepticism, Saylor’s incremental moves may offer a calculated template for balancing conviction with discretion, especially for corporate treasuries and fintech strategists navigating digital assets.
Disclaimer: This article is provided for informational purposes only and does not constitute financial advice. Investors should always conduct their own thorough research and consult with a qualified financial advisor before making any investment decisions in cryptocurrencies, which are highly volatile and speculative assets.
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