Michael Saylor relentless Bitcoin accumulation strategy—now under the “Strategy” banner (formerly MicroStrategy)—is drawing renewed scrutiny on Wall Street and in the crypto sector. Despite Bitcoin’s own recent 3% upswing, shares of Saylor’s Bitcoin-focused company fell 4% over the past month, amplifying doubts about the resilience of the corporate crypto treasury model. The divergence marks a critical moment for investors and market analysts assessing the sustainability of publicly traded bitcoin proxies in a climate of rising volatility.
Strategy’s bold approach of funding Bitcoin purchases through debt and equity issuance originally cemented Saylor’s vision as a poster child for digital asset adoption. The company’s latest $100M acquisition—adding 850 BTC at $117,344 apiece—brings total holdings to a staggering 639,835 BTC, worth approximately $72 billion. Yet, equity dilution and macroeconomic uncertainties have triggered cautious trading, sending MSTR to its lowest price in five months, even while Bitcoin itself steadied near $112,800 after a one-month high.
Imitators in the Bitcoin treasury camp have suffered sharper losses. Japanese hotel operator Metaplanet saw its stock drop 36%, KindlyMD crashed 87%, and Semler Scientific fell 12%—all in the past 30 days. Their fading fortunes highlight a market saturated with Bitcoin proxies, raising the specter of forced liquidations and balance sheet pressure for companies trading below the value of their reserves.
Institutional interest offers a counter-narrative: the Swiss National Bank, among other central banks, has quietly acquired millions of dollars in MicroStrategy shares, indirectly gaining exposure to Bitcoin without directly holding crypto. Saylor, undeterred by skepticism, continues to advocate for augmented Bitcoin accumulation, having hinted at ambitions to control up to 7% of all Bitcoin in circulation.
BULLISH 🚨 THE SWISS CENTRAL JUST BANK BOUGHT A TOTAL OF $258,000,000 WORTH OF $MSTR SHARES pic.twitter.com/QwQOxmGwpR
— That Martini Guy ₿ (@MartiniGuyYT) September 20, 2025
As the sector grapples with the limits of leveraged Bitcoin exposure, Saylor’s strategy remains a bellwether—testing whether aggressive treasury bets can outpace dilution risk. For now, the crypto market watches closely, split between visionary optimism and caution as Bitcoin’s next chapter unfolds.linkedin+5
Disclaimer: This article is provided for informational purposes only and does not constitute financial advice. Investors should always conduct their own thorough research and consult with a qualified financial advisor before making any investment decisions in cryptocurrencies, which are highly volatile and speculative assets.
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