Trump Media Sets Sights on Crypto ETFs: Bitcoin and Ethereum Fund Filing Hits SEC

Trump Media Sets Sights on Crypto ETFs: Bitcoin and Ethereum Fund Filing Hits SEC
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Trump Media and Technology Group (DJT), the company behind Truth Social and fintech brand Truth.Fi, has officially filed a registration statement with the U.S. Securities and Exchange Commission (SEC) for a new exchange-traded fund (ETF) focused on Bitcoin and Ethereum. This move signals a significant step into the digital asset space by a major media and technology player, aiming to make crypto investing more accessible to mainstream investors 3.

What’s in the ETF?

The proposed Truth Social Bitcoin and Ethereum ETF will directly hold both Bitcoin and Ether, allocating 75% of its assets to Bitcoin and 25% to Ether. The fund is designed to track the price performance of these two leading cryptocurrencies, offering investors a straightforward way to gain exposure without the need to manage wallets or private keys 1 3.

Key Partners and Structure

• Crypto.com will serve as the exclusive custodian and prime execution agent for the ETF, handling both the security and trading of the underlying crypto assets. Additionally, Crypto.com will provide staking and liquidity services, ensuring the fund operates smoothly and efficiently 1.

• Yorkville America Digital is set to sponsor the ETF, bringing additional expertise in digital asset management 1.

Regulatory Path and Launch Timeline

The ETF’s launch is contingent on two key regulatory milestones:

• The SEC must declare the registration statement effective.

• Approval of a Form 19b-4 filing is required before the ETF can be listed.

Once these hurdles are cleared, the ETF shares will be listed on NYSE Arca, making them available to a broad range of investors through traditional brokerage accounts 1 2.

Why This Matters for Crypto and Traditional Investors

This filing marks a notable intersection between traditional finance and the crypto world. By offering a regulated, exchange-listed product that holds actual Bitcoin and Ether, Trump Media aims to bridge the gap for investors who want crypto exposure without the complexities of direct ownership. The move also reflects growing institutional interest in digital assets and could pave the way for more mainstream adoption 1 3.

Looking Ahead

While the ETF is still awaiting regulatory approval, its eventual launch could provide a new, user-friendly entry point for both retail and institutional investors interested in the crypto market. As the digital asset landscape continues to evolve, initiatives like this highlight the increasing integration of crypto into the broader financial system 1 2 3.

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