In a captivating blend of humor and corporate strategy, Bitcoin heavyweights Strategy and Metaplanet have taken their rivalry to a new level with a retro gaming-inspired image that’s gone viral. Shared by Strategy’s Executive Chairman Michael Saylor, the image portrays the two firms as characters in a 1990s arcade-style battle, with their Bitcoin holdings represented as “health points.” Strategy boasts an impressive 597,325 BTC, while Metaplanet holds 13,350 BTC, highlighting the scale of their crypto investments.
The playful post, captioned by Saylor as “If you’re going to fight, fight for Bitcoin,” has sparked buzz across the crypto community. Originally shared by Metaplanet’s Simon Gerovich, the image symbolizes the ongoing race between the two companies to amass Bitcoin, with a nod to friendly competition. This lighthearted exchange comes on the heels of Gerovich’s response to Saylor’s challenge for Metaplanet to become the second-largest public Bitcoin holder.
If you’re going to fight, fight for Bitcoin. pic.twitter.com/LP61sKZVeG
— Michael Saylor (@saylor) July 5, 2025
Major Bitcoin Purchases Signal Confidence
Beyond the viral banter, both companies made headlines with significant Bitcoin acquisitions announced on the same day. Strategy added 4,980 BTC to its treasury, a purchase worth over $500 million, while Metaplanet acquired 1,005 BTC valued at approximately $108.1 million. Combined, these purchases exceed $600 million, underscoring the firms’ unwavering belief in Bitcoin’s long-term potential.
Interestingly, despite this strong corporate buying, Bitcoin’s price experienced a slight dip, falling from $108,925 to $108,100 within 24 hours, settling just below $110,000. Yet, the persistent accumulation by major players like Strategy and Metaplanet reflects a broader trend of institutional trust in the world’s leading cryptocurrency, even amid short-term price fluctuations.
A Playful Rivalry with Serious Implications
The retro-themed showdown isn’t just for laughs—it’s a creative way to spotlight the growing trend of corporate Bitcoin adoption. Saylor, a well-known Bitcoin advocate, continues to champion the idea of holding BTC as a treasury asset, a strategy that both firms are aggressively pursuing. The viral image and accompanying social media exchanges on platforms like Twitter have amplified their message, engaging the crypto community and beyond.
This friendly competition also highlights a collaborative spirit within the Bitcoin space. While Strategy and Metaplanet vie for dominance in holdings, their actions collectively strengthen the narrative of Bitcoin as a viable corporate investment. As more companies follow suit, the spotlight on Bitcoin’s role in modern finance only grows brighter.
Why This Matters for Crypto Investors
For those new to the crypto world, this story illustrates how major players are shaping Bitcoin’s future. Companies like Strategy and Metaplanet aren’t just buying Bitcoin for speculation—they’re treating it as a strategic asset, much like gold or bonds in traditional finance. Their moves signal confidence that could influence market sentiment and encourage other firms to dive into the crypto space.
As Bitcoin hovers around $108,100, the sustained interest from institutional investors suggests that price dips may be seen as buying opportunities. For everyday investors, keeping an eye on such corporate actions can provide valuable insights into where the market might head next.
Stay tuned for more updates on Bitcoin’s evolving role in corporate treasuries and how these titans continue to “battle” for dominance in the crypto arena.