In a bold move that cemƒents its status as “Japan’s MicroStrategy,” investment firm Metaplanet has intensified its Bitcoin accumulation strategy, purchasing another 797 BTC. The acquisition comes as Bitcoin shatters previous records, soaring to an unprecedented all-time high of over $122.000, signaling a new era of institutional confidence in the digital asset.
A Strategy Paying Off
Metaplanet latest investment, valued at approximately $93,6 million, was executed at an average price of $117.451 per coin. This brings the Tokyo-based company’s total holdings to an impressive 16.352 BTC, with a current market value of around $1,64 billion.
This aggressive purchasing is not a new phenomenon. The firm has been on a buying spree, accumulating 7.464 BTC in the last month alone. This strategy is proving highly lucrative; CEO Simon Gerovich highlighted that the company’s Bitcoin investments have yielded an extraordinary 435,9% year-to-date return in 2025, significantly boosting shareholder value. Metaplanet is openly pursuing a policy of using Bitcoin as a primary treasury reserve asset, a defense against the currency devaluation affecting traditional fiat markets.
The Market Heats Up
Metaplanet’s move is a reflection of a much larger trend. The entire cryptocurrency market is experiencing a historic rally, with Bitcoin’s market capitalization swelling to $2,4 trillion. This valuation now places the digital currency ahead of established giants like Amazon and Alphabet, ranking it among the world’s top five most valuable assets.
Fueling this surge is a wave of institutional capital. Spot Bitcoin ETFs recently recorded a staggering $2,7 billion in weekly inflows, demonstrating a clear appetite from sophisticated investors. This “institutional FOMO” is further evidenced by market data:
• Trading Volume: Surpassed $60 billion in 24 hours, a 33% increase.
• Liquidations: Over the last day, $281 million in short positions (bets against Bitcoin’s price) were liquidated, underscoring the powerful bullish momentum.
The Corporate Bitcoin Race
While Metaplanet is making waves in Asia, it follows a path blazed by the U.S. firm MicroStrategy. Led by Michael Saylor, MicroStrategy remains the largest corporate holder of Bitcoin with over 200.000 BTC. The dynamic between these two companies highlights a growing global competition among corporations to add Bitcoin to their balance sheets, viewing it as a form of “digital gold.”
Analysts are taking note. Benchmark Research has issued an optimistic outlook on Metaplanet’s stock, setting a price target of 2.400 JPY—a potential 50% upside from its current price of 1.596 JPY. They suggest the company’s stock may be undervalued relative to its rapidly growing Bitcoin reserves, making it an attractive proposition for investors looking for BTC exposure through traditional equity markets.
